2012 super bowl XLVI commercials

 
 

2012 super bowl XLVI (ads)

 

Hyundai - All for one / Rocky theme - (2012) :60 (USA)

Hyundai - All for one / Rocky theme - (2012) :60 (USA)

Trivia: The people in the plant singing along? They actually are Hyundai plant workers, at the Montgomery, Alabama plant. With good pipes.

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Pepsi - Kings Court / Respect - (2012) :60 (USA)

Pepsi - Kings Court / Respect  - (2012) :60 (USA)

Melanie Amaro, the X FACTOR 2011 winner sings a retooled version of "Respect" to Sir Elton John, the "King of rock" who gives Pepsi only to those he approves us. He sends the others down the hole. Melanie has other plans, she wants Pepsi for all.

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Chevy Silverado - 2012 / Mayan apocalypse - (2012) :45 (USA)

Chevy Silverado - 2012 / Mayan apocalypse - (2012) :45 (USA)

Man survives disaster, and drives through the post-apocalyptic world predicted by the Mayan calendar to the meeting point where his mates wait.

- "Where's Dave?"

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Jack in the box - Marry Bacon - (2012) :30 (USA)

Jack in the box - Marry Bacon - (2012) :30 (USA)

OK, fess up, who here hasn't wanted to hear a priest say "You may now eat the bride"? C'mon.


StruckAxiom, a digital-forward creative agency based here and with offices in New York, LA, and Salt Lake City, today announced they have combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, the San-Diego based restaurant chain, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo. www.struckaxiom.com www.secretweapon.net

The overall campaign concept, created by Secret Weapon Marketing, features a guy who loves bacon so much that he marries it. Targeting young fast food lovers, the campaign launches with a StruckAxiom-created digital engagement at marrybacon.com.

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Kia Optima - Mr Sandman / Dream - (2012) :60 (USA)

Kia Optima - Mr Sandman / Dream - (2012) :60 (USA)

So Mr Sandman spills some dream dust. The missus dreams of a hunky guy on a white horse, while the hubby clearly overdosing on the dust gets Adriana Lima, Chuck Liddell and Mötley Crue while driving a KIA around a racetrack surrounded by bikini-clad screaming fan girls. This couldn't get more male vs female stereotypical if it tried. But then hubby slams the car through to his wife's dream and steals her away from her dreamboat. I guess that makes it okay then? I don't know. I was distracted by all the boobage. Count them.

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The 60 airs in the 4th quarter of the big game and features Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart”

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Century 21 - Smarter Bolder Faster / Unicorn - (2012) 30 (USA)

Century 21 - Smarter Bolder Faster / Unicorn - (2012) 30 (USA)

Donald Trump gets outwitted, Deion Sanders gets outbolded and Apolo Ohno gets outskated.

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E*trade - Fatherhood / Super bowl ad - (2012) :30 (USA)

E*trade - Fatherhood / Super bowl ad - (2012) :30 (USA)

No...No nonono. It's not enoygh that a new father has to get financial advice from a baby, now that kids mate is speed dating in the maternity ward? E*trade, you've just overstepped the weird. He is literally cradlerobbing.

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Chevy Sonic - JOY - super bowl (2012) :30 (USA)

Chevy Sonic - JOY - super bowl (2012) :30 (USA)

Post-Game spot. As always, here’s some fantastically adorable character design from Psyop. “Joy” for Chevy, via McCann, is airing during Sunday’s Super Bowl. “Everyone remember to go pee-pee.” Love.

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KIA Optima - Dream Car for Real Life (extended) (2012) 1:30 (usa)

KIA Optima - Dream Car for Real Life (extended) (2012) 1:30 (usa)

Extended version. A :60 airs in the 4th quarter of the big game and features Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart” (who knew that those guys were still relevant).

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Volkswagen Beetle - The Dog Strikes Back (2012) 1:15 (USA)

Volkswagen Beetle - The Dog Strikes Back (2012) 1:15 (USA)

A :60 airs in the 3rd quarter.

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