2013 Super Bowl XLVII commercials

 

2013 Super Bowl XLVII commercials

 

Ford Lincoln - #Steer The Script (2013) :90 (USA)

Ford Lincoln - #Steer The Script (2013) :90 (USA)

Lincoln's “Steer The Script”, started as a Twitter campaign asking fans to tweet their thoughts on the brand using #SteerTheScript, which Jimmy Falon turned into the commercial. Stars tarring RevRun, Wil Wheaton, and Emmitt Smith.

Air time: 2nd Half

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Sketchers - Man vs. Cheetah (2013) :30 (USA)

Sketchers  - Man vs. Cheetah (2013) :30 (USA)

Aired in 2nd Quarter, just before the two minute warning before halftime.

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Dunder Mifflin - Paper War With Cat (2013) :30 (USA)

Dunder Mifflin - Paper War With Cat (2013) :30 (USA)

Regional ad aired only in Scranton, PA during 3rd Quarter.

The brand worked with Tongal and got a bunch of fun ads that were evaluated by executives at Staples' Quill.com (which markets the brand) and the producers of The Office.

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Speed Stick - Unattended Laundry (2013) :30 (USA)

Speed Stick - Unattended Laundry (2013) :30 (USA)

Aired during 3rd Quarter. This spot is part of the "Sweating on the inside? Handle it on the outside" campaign with a strong focus on digital channels and includes 16 films of funny "Handle It Moments".

This specific spot was the result of a Twitter contest to obtain user generated "Handle It Moments". We then used the Tongal online creative community to produce the best ideas. Guys will be invited to tweet their own "#handleit" moments during the game, and NFL NY Giants player Victor Cruz will be tweeting his own #handleit moments as well. Follow them Twitter @SpeedStick and tweet your own #handleit moment. You never know, they just might film it.

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Samsung Mobile USA - The Next Big Thing (2013) 1:20 (USA)

Samsung Mobile USA - The Next Big Thing (2013) 1:20 (USA)

Featuring Seth Rogen, Paul Rudd, Bob Odenkirk and a cameo with LeBron James and directed by Jon Favreau. Rogen and Rudd are called in to pitch their ideas to Odenkirk about Samsung's Big Game ad for "The Next Big Thing."

Aired 4th quarter.

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Becks Sapphire "Serenade" (2013) :30 (U.S.A.)

Becks Sapphire "Serenade" (2013) :30 (U.S.A.)

I keep looking at this spot and thinking-- surely they know that sapphire most commonly comes in blue, right? And yet the whole spot they are showing the red glowing gem of a label. And what the hell is the point of the fish? And singing "No Diggity," via Chet Faker no less?

You know what? Don't answer.

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Budweiser "Baby Clydesdale" (2013) :1:15 (U.S.A.)

Budweiser "Baby Clydesdale"  (2013) :1:15 (U.S.A.)

A horse is born. And it then becomes a foal. And then it learns and grows and one day becomes the Budweiser Clydesdale, all thanks to the help of a human caretaker in Missouri. The spot was shot initially at the Clydesdale breeding facility. And we watch as the little foal grows up to fulfill its duty of being a majestic representation of beer.

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Milk Mustache Campaign (2013) 1:00 (U.S.A)

Milk Mustache Campaign  (2013) 1:00 (U.S.A)

Yeah.

Apparently The Rock will do anything to placate the kids' desire for milk. Including ignoring a kitchen-sink Super bowl approach where everything and then some has to be in the script. Sigh.

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Volkswagen - Sunny Side - (2013) :60 (UNITED STATES)

Volkswagen - Sunny Side - (2013) :60 (UNITED STATES)
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Samsung "El Plato Supremo" (2013) 1:00 (U.S.A.)

Samsung "El Plato Supremo" (2013) 1:00 (U.S.A.)

Super Bowl teaser starring Seth Rogan, Paul Rudd and Bob Odenkirk. Directed by Jon Favreau. El Plato Supremo. That's Spanish for "advertising talking to itself."

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