Air time: 3rd Quarter
Lincoln's “Steer The Script”, started as a Twitter campaign asking fans to tweet their thoughts on the brand using #SteerTheScript, which Jimmy Falon turned into the commercial. Stars tarring RevRun, Wil Wheaton, and Emmitt Smith.
Air time: 2nd Half
Regional ad aired only in Scranton, PA during 3rd Quarter.
The brand worked with Tongal and got a bunch of fun ads that were evaluated by executives at Staples' Quill.com (which markets the brand) and the producers of The Office.
Created by a Florida man named Freddy Rabbath.
The ad that came closest to beating it for gameday was created by a guy named Frank Ponce. View it here: http://www.youtube.com/watch?v=y6NBFnA9nc4.
Aired during 3rd Quarter. This spot is part of the "Sweating on the inside? Handle it on the outside" campaign with a strong focus on digital channels and includes 16 films of funny "Handle It Moments".
This specific spot was the result of a Twitter contest to obtain user generated "Handle It Moments". We then used the Tongal online creative community to produce the best ideas. Guys will be invited to tweet their own "#handleit" moments during the game, and NFL NY Giants player Victor Cruz will be tweeting his own #handleit moments as well. Follow them Twitter @SpeedStick and tweet your own #handleit moment. You never know, they just might film it.
Featuring Seth Rogen, Paul Rudd, Bob Odenkirk and a cameo with LeBron James and directed by Jon Favreau. Rogen and Rudd are called in to pitch their ideas to Odenkirk about Samsung's Big Game ad for "The Next Big Thing."
Aired 4th quarter.
I keep looking at this spot and thinking-- surely they know that sapphire most commonly comes in blue, right? And yet the whole spot they are showing the red glowing gem of a label. And what the hell is the point of the fish? And singing "No Diggity," via Chet Faker no less?
You know what? Don't answer.
A horse is born. And it then becomes a foal. And then it learns and grows and one day becomes the Budweiser Clydesdale, all thanks to the help of a human caretaker in Missouri. The spot was shot initially at the Clydesdale breeding facility. And we watch as the little foal grows up to fulfill its duty of being a majestic representation of beer.
This is it. The Soda stream super bowl commercial, which celebrates the bubbles and wants to se them free. It's not like the one they wanted to show on the super bowl that was rejected, where the coke & pepsi guys duel it to the store, it's a lot more like the soda stream effect that kidleepy posted earlier. You know the one that got in trouble in the UK. Speaking of the UK, wasn't their 80s soda stream ad campaign get bizzy with the fizzy cute? Bring back everything from the 80s, soda-stream, day glo pumps, simon says toys.
Willem Dafoe makes a short appearance in this super bowl ad at the end, and steals the entire show. Of course he does, when he is the devil himself.
Sure, Kate Upton is in the ad too, but she's actually dressed and her manicure isn't even half as good as Willem Dafoe's.
MPC recently collaborated with Spike Lee and Goodby, Silverstein & Partners on a trio of NBA spots featuring Clippers point guard Chris Paul and New York Knicks legend Bernard King. VFX Supervisor Jake Montgomery and Producer Juliet Tierney led MPC’s VFX team on the efforts, while Mark Gethin handled the color grade.
Here's the extended spot for Hyundai's Santa Fe Dream Team spot.
Judging by how young the mom looks, she must have had her kid when she was 18.
In "space babies" a dad successfully avoids the question of where babies come from thanks to his smart car. I'm not sure if this means that Kia's are cars for scientologists or prudes, but I do know that a voice-activated radio is pretty neat.
* this is the extended :75 cut.
It’s Mad Max meets comedy with this spot to sell the Hyundai Sonata Hybrid. This will air in Canada during the Super Bowl on CTV .
It's kinda silly, but it's a nice choice of music.
But Gaspocalypse? I long for a day when we won’t have to make up words.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.