Aired in 2nd Quarter, just before the two minute warning before halftime.
2013 Super Bowl XLVII commercials
Aired during 3rd Quarter. This spot is part of the "Sweating on the inside? Handle it on the outside" campaign with a strong focus on digital channels and includes 16 films of funny "Handle It Moments".
This specific spot was the result of a Twitter contest to obtain user generated "Handle It Moments". We then used the Tongal online creative community to produce the best ideas. Guys will be invited to tweet their own "#handleit" moments during the game, and NFL NY Giants player Victor Cruz will be tweeting his own #handleit moments as well. Follow them Twitter @SpeedStick and tweet your own #handleit moment. You never know, they just might film it.
I keep looking at this spot and thinking-- surely they know that sapphire most commonly comes in blue, right? And yet the whole spot they are showing the red glowing gem of a label. And what the hell is the point of the fish? And singing "No Diggity," via Chet Faker no less?
You know what? Don't answer.
A horse is born. And it then becomes a foal. And then it learns and grows and one day becomes the Budweiser Clydesdale, all thanks to the help of a human caretaker in Missouri. The spot was shot initially at the Clydesdale breeding facility. And we watch as the little foal grows up to fulfill its duty of being a majestic representation of beer.