Running in the 2nd quarter, this ad takes viewers on a journey through the eyes of a young couple as they get "stuck" behind some unexpected things on the road and are able to handle it with ease
2013 Super Bowl XLVII commercials
The young man is hesitant. Why go to the prom alone? His mother reassures him. As he heads toward the door, apprehensive and discouraged, his father tosses him the keys to an all-new 2013 Audi S6. And then...
Because you see, once you have the right car, you have all the confidence in the world. Even if it gets you a black eye in the end. Audi is bravery-steroids.
And because no super bowl spot can be without a hashtag these days, this one has #braverywins. But #nobodycares.
The spot features the upcoming single "Can't Win Em Al" by Hanni El Khatib, from his highly anticipated second album, Head in the Dirt, out April 30, 2013. The album is produced by Dan Auerbach. .
For this spot, they got Jimmy Cliff to cover the Partridge Family's "Come on get Happy." They found all the fifteen minutes of fame internet celebrities by using search words like "freak out," and "angry," and then rounded them up and made them sing and dance in a field. With Jimmy Cliff.
At least it isn't another Star Wars video.