2018 Super Bowl LII commercials

Super Bowl LII 2018

Wendy's - Iceberg - (2018) :30 (USA)

Wendy's - Iceberg - (2018) :30 (USA)

The Wendy's client & team must be convinced that everyone mutes at the Super Bowl commercials, as they spelled out their entire pitch in supers text on the screen. I guess that's a tactic.

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Michelob Ultra - I like BEER - (2018) :60 (USA)

Michelob Ultra - I like BEER  - (2018) :60 (USA)

All we have here is a hummable tune called "I like beer", sung by men in bars, people in marathons, men in gyms, groups of golfers.

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Kia Stinger - Steven Tyler / Feel something again (2018) :60 (USA)

Kia Stinger - Steven Tyler / Feel something again (2018) :60 (USA)

Steven Tyler gets into a Kia Stinger on a racetrack and does something unexpected, and something we all want to do sometimes. He turns back time.

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Coca Cola - The Wonder of us (2018) :60 (USA)

Coca Cola - The Wonder of us (2018) :60 (USA)

Diversity is the key word in this spot, not individuality even though that is what the voice over is trying to express.

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Bud Light - The Bud Knight (2018) :60 (USA)

Bud Light - The Bud Knight (2018) :60 (USA)

I'm not sure what to say about this, but the Bud Light fans now have a Bud Knight. Who is he? He's the guy who goes on a beer run, of course. Straight through a battlefield.

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Pepsi - "This is the Pepsi..." (2018) :60 (USA)

Pepsi - "This is the Pepsi..." (2018) :60 (USA)

Pepsi have given up being the choice for a new generation and now just wants to be the choice of every generation by recycling every Pepsi moment and previous Super bowl ads into one.

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Amazon - Alexa loses her voice (2018) :90 (USA)

Amazon - Alexa loses her voice (2018) :90 (USA)

It´s not every day that a meme becomes a Super Bowl commercial.... Hahaha, who am I kidding, superbowl ads have been mining memes for years with different levels of success.

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Amazon Prime - Tom Clancy’s Jack Ryan (2018) :60 (USA)

Amazon Prime - Tom Clancy’s Jack Ryan (2018) :60 (USA)

This is the first Super Bowl commercial for Amazon Prime, they're paying a pretty penny to compete with network ads and movie trailers.

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Universal Orlando - Peyton Manning: Vacation Quarterback (2018) :90 (USA)

Universal Orlando - Peyton Manning: Vacation Quarterback (2018) :90 (USA)

Peyton Manning is the vacation quarterback, pep-talking a family through the hurdles of scary rides where "fear is not an option", has his churros stolen via "interception" and everyone freaking o

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