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Open Letter To Brands - about consumers (aka "Gamergate")

Over at The Week a their correspondent Ryan Cooper, who has written for Washington Monthly, The New Republic, and the Washington Post but as far as I know not worked in advertising or PR, has some advice for brands (or #brands ) about Gamergate, in this 'open letter to brands'.

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Twitter powers activist journalists, if they can't find a story they'll make one.

Twitter brought on revolutions, they said, and I'm inclined to agree, but not in the way you think. While twitter was used to communicate during the uprising in Egypt, despite Vodaphone shutting down network services, and twitter increasingly beat the news deadlines with any social unrest or breaking news story, the revolution isn't in that strangers can communicate over hashtags.

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In Defence of Digital

Going ‘undigital’ sucks. It leaves you disconnected from the people you love and from innovative services that – while may not revolutionise your life on a daily basis – make things consistently better, adding convenience and facilitating fun. Here’s why digital matters and what happened when I underwent a digital detox.

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"Nice ad you got. Be a shame if no one saw it."

Last month, after six months of hard work and multiple presentations with the client, and endless production and post-production nightmares, our "film," went live on youtube and racked up eight million views in a week. The following week added an extra million. The two teams I manage, one junior, one mid-level, were ecstatic. And who wouldn't be? It's a lot of eyeballs, right?

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Dove #SpeakBeautiful is the ugliest form of patronising femvertising

I recently read an article that talked about how feminists should embrace the fact that brands are co-opting it in order to, well, sell stuff.

And broadly I agreed.

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Gawker (et al) Are Not Your Friends

When was the last time Gawker media did anything nice for you?

People tend to talk to gossip news media companies on the internet like they might have lost their virginity to them. They very well may have—an empty surf session around Jezebel while lying on the mattress or in the parking lot reading tweets from Gawker —but it's a one-way relationship. Your sister's face has never appeared on a Gawker website - unless she had her private iCloud nude images hacked - but Valleywag and Buzzfeed and motherfucking The Verge show up in the same streams as your loved ones.

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Gawker issues defense of trolling Coke, misses irony

In case you didn't hear, Gawker trapped Coca-Cola into tweeting phrases from Mein Kampf. to culture jam Coke's #makeithappy campaign. Because god forbid Twitter show any signs of happiness at this point. When outrage ensued over this dick move, Gawker doubled down on the dickishness with this amazingly tone-deaf defense.

The article, which I won't link, is entitled Brands Are Not Your Friends. It starts with the question "When was the last time Coca-Cola did anything nice for you?"

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Advertisers premature release of super bowl commercials leave viewers unsatisfied

Sadly, what has gotten more common over the years has now reached epic proportions. Super Bowl ads from marketers including Carl's Jr, Lexus, and Toyota have already been released or previewed, and the super bowl surprise will already feel like a rerun before it even began.

To all people releasing early, you should know, that this is not the way to build hype. To all those who have been told to embargo, and still tell, that is not the way you keep friends.

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Can #Gamergate be rebranded? Should it be? Interview with Nick Robalik

It's difficult to keep up with gamergate, but the David Pakman show works hard at it.

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#Gamergate moral panic resembles the 90s, which directly affects women's career choices

By now, if you haven't been living off-grid, you've heard of Gamergate. It's been mentioned in connection to recent school massacre email threat made to Utah State University, who were clear on that they "determined that there was no threat to students, staff or the speaker, so no alert was issued", prior to Anita Sarkeesian's scheduled lecture.

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