marketing mishaps

 

Markee the Sad

 

Urban outfitters apologises for shilling blood-soaked Kent State shirt

I swear, someone at Urban Outfitters has these tasteless garments as some sort of media-plan to get unlimited attention in the press. I have difficulty explaining their tone-deaf choice of items any other way. Someone thought this blood stained "Kent State" college sweatshirt was a cool vintage find, and added it to their vintage collection for the bargain price of $129.

Adland: 
 

Sleepy Hollow apologises for #Headless campaign's timing as ISIS beheads another journalist

Sleepy Hollow was promoting it's release to DVD and the shows new season with a hashtaggged "#HeadlessDay" promotion... which happened to be mailed out just as the news about the Steven Sotloff’s death reached the world. The campaign consists of meme-jokes with the tagline "Happy Headless Day from Sleepy Hollow" and the timing is terrible. The idea was that people could share the memes on social media and tag them #HeadlessDay - yikes.

ThinkJam who created the campaign immediately issued an apology and pulled the campaign from running now.

Badland: 
Adland: 
 

ASA clears "masturbator" Paddy Power ad

Un-banned ad of the week, this ad depicting Nick Clegg and Nigel Farage caught in the middle of... eh.. debating, and coupled with with the headline "WHO'S THE BEST MASS DEBATER? CLEGG 6/4 FARAGE 1/2 ..." seems to suggest that they're actually masturbating. Two people complained!

Adland: 
 

Nicofresh's poster banned on grounds of race & age

See the poster above? Where the handsome young black man snuggling up to the much older, but clearly still attractive, woman in a manner that suggests they are more than just friends? Yes it's been banned, but no, not because it's showing an interracial couple. And not because it's showing a couple with a huge age difference. It's been banned because it's suggesting interracial couples & older women are taboo.

Adland: 
 

DOGE SL ad campaign in Stockholm declared not racist against Japanese

The Dog meme inspired ad campaign in Stockholm which touted the virtues of getting a monthly pass with the Shibu dogs familiar bad grammar "wow, such cheap" was reported to the Swedish Reklamombudsman (RO) for being racist.

A Japanese man living in Stockholm, who filed the complaint, stated that the campaign gave a stereotypical view of Japanese people, it was offensive and racist.

Adland: 
 

Radio 538's new poster campaign nods to porn as women lick hot dogs

Sexist ad of the week is this gem from Radio 538 in the Netherlands and photographed by William Rutten. Fun trivia: "Rutten" means "rotten" in Swedish.

Adland: 
 

Germany World Cup win causes recall of gambling ad: bet you didn't see that coming

Singapore’s National Council on Problem Gambling predicted the outcome of the world cup with the above ad. The campaign has been running for the past month, and Singaporeans have seen TV ads and posters featuring young "Andy" a sad boy whose savings were used by his father to bet on Germany’s crowning as world soccer champions. The campaign is obviously meant to deter gambling, and in particular irresponsible gambling on the world cup - but then Germany ruined the whole thing by actually winning the world cup. As we say in Sweden "otippat!"

Adland: 
 

Coors Light Canada causes commotion with "search and rescue" boxes

Have we not learned yet that dropping random boxes or cryptic neon signs around a city is not a great idea for a teaser campaign, but is a great way to get the attention of the police?

Adland: 
 

American Apparel apologizes for posting image of Challenger explosion

I predict "The image was re-blogged in error" is the new "the intern did it". American Apparel has apologized after posting a photo of the space shuttle Challenger exploding on its Tumblr account. They have also explained that "it was re-blogged in error" by someone who was "born after the tragedy" as if this somehow mitigates the fact that a brand is re-blogging random images on a tumblr.

Why is a brand re-blogging stuff on a tumblr page? On what planet is this a good idea?

Adland: 
 

Ashley Madison uses Hilary Clinton for their "discreet dating" billboard

Ashley Madison is a dating service, aiming to "spice up" peoples married life with discreet affairs. Using Hillary Clinton, whose husband famously had affairs (and was accused of raping nearly half a dozen women) as their poster child may be tasteless, but it's getting attention. "Harder Choices... Lead to Ashley Madison.com." reads the headline, giving a nod to Hillary Clinton's book "Hard Choices". The sketch of Hillary is meant to attract women, who may not come around so easily to the idea of having an affair (via a dating site) than men would.

Adland: 

Pages

Top