marketing mishaps

 
 

Markee the Sad

 

DOGE SL ad campaign in Stockholm declared not racist against Japanese

The Dog meme inspired ad campaign in Stockholm which touted the virtues of getting a monthly pass with the Shibu dogs familiar bad grammar "wow, such cheap" was reported to the Swedish Reklamombudsman (RO) for being racist.

A Japanese man living in Stockholm, who filed the complaint, stated that the campaign gave a stereotypical view of Japanese people, it was offensive and racist.

Adland: 
 

Radio 538's new poster campaign nods to porn as women lick hot dogs

Sexist ad of the week is this gem from Radio 538 in the Netherlands and photographed by William Rutten. Fun trivia: "Rutten" means "rotten" in Swedish.

Adland: 
 

Germany World Cup win causes recall of gambling ad: bet you didn't see that coming

Singapore’s National Council on Problem Gambling predicted the outcome of the world cup with the above ad. The campaign has been running for the past month, and Singaporeans have seen TV ads and posters featuring young "Andy" a sad boy whose savings were used by his father to bet on Germany’s crowning as world soccer champions. The campaign is obviously meant to deter gambling, and in particular irresponsible gambling on the world cup - but then Germany ruined the whole thing by actually winning the world cup. As we say in Sweden "otippat!"

Adland: 
 

Coors Light Canada causes commotion with "search and rescue" boxes

Have we not learned yet that dropping random boxes or cryptic neon signs around a city is not a great idea for a teaser campaign, but is a great way to get the attention of the police?

Adland: 
 

American Apparel apologizes for posting image of Challenger explosion

I predict "The image was re-blogged in error" is the new "the intern did it". American Apparel has apologized after posting a photo of the space shuttle Challenger exploding on its Tumblr account. They have also explained that "it was re-blogged in error" by someone who was "born after the tragedy" as if this somehow mitigates the fact that a brand is re-blogging random images on a tumblr.

Why is a brand re-blogging stuff on a tumblr page? On what planet is this a good idea?

Adland: 
 

Ashley Madison uses Hilary Clinton for their "discreet dating" billboard

Ashley Madison is a dating service, aiming to "spice up" peoples married life with discreet affairs. Using Hillary Clinton, whose husband famously had affairs (and was accused of raping nearly half a dozen women) as their poster child may be tasteless, but it's getting attention. "Harder Choices... Lead to Ashley Madison.com." reads the headline, giving a nod to Hillary Clinton's book "Hard Choices". The sketch of Hillary is meant to attract women, who may not come around so easily to the idea of having an affair (via a dating site) than men would.

Adland: 
 

Scam ads - the Mr Hyde to our Dr Jekyll.

While Ogilvy in India have already apologized for the Kurl-On poster featuring Taliban assassination attempt survivor Malala "bouncing back" to sell mattresses, we can expect more like this as we're officially in the international ad award-season now. Scam ads winning awards in Cannes is a tradition.

Adland: 
 

Hyundai and Innocean Do Another Dumb Way To Die

Last year in the final scramble to produce an award-winning entry for Cannes, Innocean Europe released the controversial suicide-by-exhaust-fumes film ”Pipe Job” för the Hyundai ix35. You know, the suicide-by-car idea that is officially older than dirt, or least already done back in 1997.

Badland: 
Adland: 
 

Hell Pizza makes billboard out of real rabbits

Hell Pizza, the New Zealand pizza provocateur, must have missed the international news spotlight. So, just in time for easter they've put up a billboard made with real rabbit - just like their rabbit pizza. Yep, that's right, lots of furry widdle rabbit furs were stapled to the billboard, leaving only open areas where the headline is. Quelle outrage!

Adland: 
 

PETA tries new 'shock' ad tactic, showing gay man as fairy

PETA must have realized somewhere that their constant nudity and generally misogynist advertising wasn't raising any eyebrows anymore, as even I got bored writing about it, but not before we had our advertising income ganked by Google for criticizing PETA ads, so they've changed tactic.

Adland: 

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