marketing mishaps

 

Markee the Sad

 

Adobe stands against bullying. Are bullied on twitter for it.

Adobe, the creators of creatives favorite tools have sponsored Behance's Bully Project Mural, a social action campaign inspired by the award-winning film BULLY.

Ironically, this is now getting them bullied on twitter.

Adland: 
 

Mercedes pulls advertising from Gawker network.

Yesterday, in the middle of bullying prevention month - see Pacer.org, Stop and Stomp - Sam Biddle of Gawker media cracked a few jokes on twitter.

Adland: 
 

Sarah Silverman's Equal Pay ad offends transgender community

When I posted the Equal Pay Project last week I called it, and I said "I honestly expect Sarah Silverman tarred and feathered by morning. Oooh! Next cover-photo should be that. That's kind of hot." The ad has indeed upset the transgender community so much, that National Women's Law Center now had to make a statement explaining the joke.

Adland: 
 

Brand twitter outreach - a dangerous strategy

Much has been made of the realtime marketingchannel twitter - lets all agree that this is what it is today - where brands try their best to entertain us by inserting themselves into sports & news, address our constant complaints about delayed flights, act as a help desk reception dishing out links to those who can't google or.. Fight for our attention based on what we tweet.

Adland: 
 

Intel has "gamers inside", pulls advertising from Gamasutra

Intel has confirmed to Adland that they have pulled their advertising for their experimental RealSense platform from the website Gamasutra;

Intel has pulled its advertising from website Gamasutra. We take feedback from our customers very seriously especially as it relates to contextually relevant content and placements.

Adland: 
 

Lena Dunham asks artists to perform for free on her book tour

Lena Dunham who got $3.7 million in advance for a book, where the book tour tickets alone would generate $304,000 in revenue, decided in a moment of Amanda Palmer "Beers, hugs, and high-fives" frenzy that the artists she enlisted to perform as opening acts on her book tour should not get paid a dime. Not even gas money. They'll get exposure, see.
Aaaah. Exposure. How is it that saying goes? Money is what you live on; exposure is what you die from.
This we gather from reading the New York Times :

Adland: 
 

SMSupermalls apologises for rape shirt - but it's plagiarized too.

SMSupermalls in the Philippines are in trouble today. Somehow this t-shirt, with the line "It isn't rape, it's just snuggle with a struggle" made it to their shops.

Someone out shopping found the shirt, tweeted this and it was soon retweeted many times.

Adland: 
 

#Gamergate - Insulting consumers shrinks the market

Something has been brewing on twitter for over three weeks now, that game console makers such as Microsoft, Sony, and Nintendo, should be keeping an eye on, as well as game publishers such as Activision, Electronic Arts, and Ubisoft. By extension, you ad agency folks working on these brands should sit up straight, put that pumpkin latte or stanky IPA down for a moment, and take some notes. It's gonna get messy.

Adland: 
 

Urban outfitters apologises for shilling blood-soaked Kent State shirt

I swear, someone at Urban Outfitters has these tasteless garments as some sort of media-plan to get unlimited attention in the press. I have difficulty explaining their tone-deaf choice of items any other way. Someone thought this blood stained "Kent State" college sweatshirt was a cool vintage find, and added it to their vintage collection for the bargain price of $129.

Adland: 
 

Sleepy Hollow apologises for #Headless campaign's timing as ISIS beheads another journalist

Sleepy Hollow was promoting it's release to DVD and the shows new season with a hashtaggged "#HeadlessDay" promotion... which happened to be mailed out just as the news about the Steven Sotloff’s death reached the world. The campaign consists of meme-jokes with the tagline "Happy Headless Day from Sleepy Hollow" and the timing is terrible. The idea was that people could share the memes on social media and tag them #HeadlessDay - yikes.

ThinkJam who created the campaign immediately issued an apology and pulled the campaign from running now.

Badland: 
Adland: 

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