marketing mishaps

 

Markee the Sad

 

Sainsbury's christmas ad attracts 240 ASA complaints and is Badlanded.

No sooner had the Sainsbury's - 1914 Christmas truce advert been aired, before the Guardian had Ally Fogg calling the ad 'a dangerous and disrespectful masterpiece' in their comment is free section, prompting +1000 comments debating the virtue of using historical events in ads.

Badland: 
Adland: 
 

Adobe simply stands against bullying: you got a problem with that?

Just like Intel, Adobe has now had to clarify their position, and have posted "When anti-bullying efforts backfire" to their blog.

Adland: 
 

Gawker is toxic to brands who partner with them

AdAge finally reports on GamerGate, and Alex Kantrowitz quotes an unnamed advertiser's conclusion about this mess, which much like the slow-motion implosion of Britney Spears mental health that Gawker took such mirth in covering, never seems to end.

"You cannot win. This is a lose-lose situation."

Adland: 
 

Adobe stands against bullying. Are bullied on twitter for it.

Adobe, the creators of creatives favorite tools have sponsored Behance's Bully Project Mural, a social action campaign inspired by the award-winning film BULLY.

Ironically, this is now getting them bullied on twitter.

Adland: 
 

Mercedes pulls advertising from Gawker network.

Yesterday, in the middle of bullying prevention month - see Pacer.org, Stop and Stomp - Sam Biddle of Gawker media cracked a few jokes on twitter.

Adland: 
 

Sarah Silverman's Equal Pay ad offends transgender community

When I posted the Equal Pay Project last week I called it, and I said "I honestly expect Sarah Silverman tarred and feathered by morning. Oooh! Next cover-photo should be that. That's kind of hot." The ad has indeed upset the transgender community so much, that National Women's Law Center now had to make a statement explaining the joke.

Adland: 
 

Brand twitter outreach - a dangerous strategy

Much has been made of the realtime marketingchannel twitter - lets all agree that this is what it is today - where brands try their best to entertain us by inserting themselves into sports & news, address our constant complaints about delayed flights, act as a help desk reception dishing out links to those who can't google or.. Fight for our attention based on what we tweet.

Adland: 
 

Intel has "gamers inside", pulls advertising from Gamasutra

Intel has confirmed to Adland that they have pulled their advertising for their experimental RealSense platform from the website Gamasutra;

Intel has pulled its advertising from website Gamasutra. We take feedback from our customers very seriously especially as it relates to contextually relevant content and placements.

Adland: 
 

Lena Dunham asks artists to perform for free on her book tour

Lena Dunham who got $3.7 million in advance for a book, where the book tour tickets alone would generate $304,000 in revenue, decided in a moment of Amanda Palmer "Beers, hugs, and high-fives" frenzy that the artists she enlisted to perform as opening acts on her book tour should not get paid a dime. Not even gas money. They'll get exposure, see.
Aaaah. Exposure. How is it that saying goes? Money is what you live on; exposure is what you die from.
This we gather from reading the New York Times :

Adland: 
 

SMSupermalls apologises for rape shirt - but it's plagiarized too.

SMSupermalls in the Philippines are in trouble today. Somehow this t-shirt, with the line "It isn't rape, it's just snuggle with a struggle" made it to their shops.

Someone out shopping found the shirt, tweeted this and it was soon retweeted many times.

Adland: 

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