digital

 

 
 

Pound and Grain creates multi-platform campaign for Gentle Fawn

Gentle Fawn is a Vancouver-based women's clothing company that has been around for ten years. They used to sell exclusively to distributors. Now they're selling direct-to-consumer. To mark this change, Vancouver-based digital shop Pound And Grain gave Gentle Fawn a revamp, with an improved website and e-commerce experience, not to mention a social media and content marketing plans.

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Microsoft buys Minecraft, Notch retires from Mojang

Microsoft has announced that they have bought Minecraft for $2.5 billion in what on the surface looks like a really unlikely deal where the establishment just bought the most popular indie game in the world.

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Adrian Belew launches a Kickstarter for his app called FLUX

We've talked a lot at Adland about how the advancement of technology has unfortunately eroded some of our ethical standards, especially when it comes to music. And yet for every musician rightly shaking their fist at what streaming, webcasting and big tech companies have done to their livelihood, a few are attempting to circumvent the issues.

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Twitter's new "buy" button already selling Eminem & more

First out to try the new "buy" button in twitter are - surprise - musicians. You know, those stodgy luddites who can't adapt to the new world order of selling t-shirts instead of their song. Pitchfork reports that an initial group of artists including the New Pornographers, Pharrell, Death From Above 1979, Eminem, Ryan Adams, Wiz Khalifa, Paramore, Megadeth, and Soundgarden are using the button.

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Twitpic is going to shut down.

Twitpic, the service on which I published that Kaka picture (pre-smartphone!), is shutting down. The reason? Twitter has been clumsily throwing their weight around via one of their lawyers threatening to lock Twitpic out of their API if Twitpic didn't give up their trademark. Lawyers. The only people hated more than us ad-folks.

So Twitpic are packing up the whole service and going home.

Read the statement on twitpic's own blog here

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Film Hearts pairs up like-minded film lovers

Love this idea from Canadian agency Pound & Grain. Film Hearts is a social meet up site for the solitary film lover. Share your love of the cinema and find a proper buddy to go to see your next film. Fun idea.

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The Satire tag is finally here, brought to you by facebook.

Finally, the constant joking that we needed an irony or satire tag in HTML has become a reality, as Facebook introduces the satire tag which will weed out the Onion posts from actual news so people can stop being confused by the web. My, when did we all become so gullable? Perhaps when they removed the word from the dictionary, to paraphrase an old joke.

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Mom invents app that locks kids phones until they call back

Ignore no more is an android app whereby you can lock your kids phone, and they have to call you back to unlock it. This is what happens when you let a teacher turned app-maker, as Sharon Standifird is, start making things that are useful outside of tech hipster bubbles. No mug declaring what you drink, no cat food app, but a solution to a problem every mother - and father - of a teenager faces today. They hit "ignore" when you call.

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Russian Social media site Odnoklassniki rebrands as OK

Odnoklassniki is Russia's second largest social media site. It's full of user generated content, mostly photos and videos. To rebrand itself as a more modern and exciting site, Odnoklassniki is rebranding itself starting with the domain. It is now called Ok.Ru, and it has a whole new look to go along with the name. To celebrate the change, designer Karim Rashid created three unique visual themes for the OK home page.

When you go to the landing page, you are greeted with one of three themes. The background designs are fluid, and move amoeba-like.

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AdDetector detects "native advertising" weeding real articles from paid ones.

Fed up with native advertising polluting your newspapers, The New York Times, Forbes, The Atlantic, your buzzfeed list-joy, and even your Deadspin articles? Download the Chrome Extension that can point out the Deadspin link is a State Farm job, and brandish bright red banners on all paid articles online, leaving you to pursuing only the articles that are not (listed as) sponsored.

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