digital

 
 

Samsung Galaxy Alpha creates cover shoot with Ronja Furrer

Now you can see what it's like to capture a real supermodel thanks to the Samsung Galaxy Alpha and Supermodel Ronja Furrer. This interactive site called Alpha Cover is from Zurich based Serranetga so you should probably speak a language other than English to understand it.
Either way though it looks nice. What's even cooler is if you play photographer, your photo has a chance of actually ending up on Swiss fashion magazine 20 Minuten Friday and published during Zurich Fashion Week.

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Waze gets scary for Halloween

Waze is a community-based traffic app that I use quite a lot in L.A. They have a special initiative going on just in time for Halloween and that's a haunted maze map. Basically anywhere that hasn't been scoped out by users is "haunted." Now help de-haunt the map by taking photos and basically helping them flesh out the map.

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Campbell's soup dressed up for Halloween

Now your kids can have spooky soup thanks to Campbell's Can Costumes. Chicken and Stars become Ninja Stars or Princess Magic. Chicken Noodle Soup becomes Mummy Bandages. Tomato soup? Either Mad Scientist Potion or Vampire Soup. There are even more, with two options for four of the (presumably most eaten by kids) flavors.
Super fun idea that not only promotes Campbell's but imagination, too. Nice one, Campbell's.

Client: Campbell's Soup.

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Ads on Snapchat? Yes, very soon.

In Vanity Fair, of all places, we find Snapchat C.E.O. Evan Spiegel teasing the idea of ads on Snapchat

Spiegel revealed that advertising would be coming to the app “soon.”


“We’re cutting through the new technology around ads to the core of it, which is telling a story,” he said. “People are going to see the first Snapchat ads soon, they’re going to be around our Stories product.”

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Steam and Twitch now requiring disclosure of sponsored content

In news that might impact video game clients and the ad agencies who make their ads, and one which wil hopefully effect gamers in a positive way (which we haven't been seeing much as of late) Twitch and Steam are finally catching up to the FTC's more recent updates from last year concerning sponsored content and native advertising, and updating their ToS to reflect the change. Sponsored content. I love that phrase. See the image above? That was sponsored content from like 1957 or something. No one bristled at it then.

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#Gamergate OP deleted from Github the official reply to "why?"

Yesterday a repository called "Gamergate OP" was deleted from collaboration-site Github, for the moment you can see see it via Google Cache. I emailed Github to get clarification as to why.

I asked the following questions:

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Tribal NY show you the highs and lows of DXM abuse

DXM is an active ingredient in over-the-counter couch medicines. It's a cheap way to get high. And it's been around for a while. When I was in high school they called it Robotripping. Anyway, like the majority of drugs, the side effects of quaffing massive quantities of cough syrup are quite unpleasant.

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iBeacon, it's just like Minority Report but with more shopping

If you work in advertising you’ve probably heard vague and yet meaningful whisperings of this new iBeacon technology (Bluetooth Low Energy 4.0 to be precise). If so, you’re probably wondering what it can do for you, and how you can sell it to your client for a massive suitcase of cash. As someone who’s spent weeks researching the field, here’s the facts.

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Tweet support to the protestors in Hong Kong with StandByYou #occupycentral

Use Occupier.hk/StandByYou to show your support to the protestors in Hong Kong directly via twitter. Your tweets are projected in realtime on a large wall in the current area of protest. This is a media art project in solidarity with the Occupy Central with Love and Peace action, by 'Add Oil' Machine' Sampson Wong. It works quite well, but lacks the website showing an image of your message on the wall, probably due to limitations of electricity/data and ability to lug gear around.

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Never fear, the BEER app is here - first YO! clone asks "beer!?"

I have a feeling that Beer?! will be a very popular app among us adgrunts. With a quick tap-tap you invite all the friends you care to drink with out for a beer. When emojis simply won't do! Amazing, isn't it, we've actually gotten so lazy in our social life that we want a quick tap-tap to ask friends out for a . The mind boggles. Whatever mindblowing forward-thinking futuristic app-solution will we think of next?

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