digital

 
 

I Spent £5.89 on Twitter Advertising And Here's What I Learned

We've all heard the one "If you're not the customer then you're the product being sold." Well guess what - it's painfully true. Twitter, Facebook and all those other social media platforms don't specifically exist to give you warm fuzzy feelings when confronted with a cat doing something cute. They're there to make bundles of cold hard cash selling your eyeballs to advertisers. I gave £5.89 to twitter and here's what I learned.

Adland: 
 

Twitter ads used for trolling timelines : Weev promotes white supremacy tweets

Twitter has growing pains in the ad department, and ironically tweets made twitter stock plummet.

Adland: 
 

The Most Terrible fatal car crash ever - Intouch outsmarts youtube crash viewers

Dashboard cameras are common in Russia, and some of the most widely viewed youtube clips in Russia are of car accidents recorded on dashboard cameras. Armed with this insight, the INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers - using the dashboard clips in a different way. BBDO Russia Group created a ten minute dash cam clip that shows a routine trip on a sunny day, and as the long clip drags on viewers get impatient and start using the scroll bar to try and find the accident.

Adland: 
 

Joe Boxer stakes claim as the official sponsor of lounging with nonactivity tracker

FCB Chicago and Kmart found a sport they can totally own. With all these hipster fitness trackers available, and seemingly everyone - including President Obama - wearing them (that's not a security issue, no siree), Joe Boxer found to zig to that zag. the Joe Boxer inactivity tracker, which you'll get free with any Kmart purchase of Joe Boxer jammies.

Adland: 
 

I Plugged Into The Matrix And It Was Awesome

I’m sitting in the corner of the Lowe Profero kitchen, as two incredible races happen around me. The first is taking place in front of my eyes, as I sit in the pilot’s seat of a Red Bull Air Race, swooping triumphantly through the air. The craft lurches upwards in a sudden loop-the-loop and my stomach jumps and shifts around despite the fact I haven’t moved an inch. The second race takes place behind the scenes, as the Oculus Rift and the Vive hurtle towards a consumer release in 2015.

Adland: 
 

Alert: Malvertising from Google advertisements via engagelab infecting browsers

It's time once again to duck and cover kids, as yet another Ad network has been compromised, just this time it's Google! Shocker, yes, and the worlds largest reach. It's Fox-It that's reporting on "Malvertising from Google advertisements via possibly compromised reseller", and they state:

Adland: 
 

Become a Bates Motel voyeur with #DerriereLeMur

To promote season 3 of Bates Motel, 13ème RUE and entertainment agency Darewin created this microsite that puts you in the skin of Norman Bates, along with a first glimpse at the new season's premiere. The interactive experience uses your webcam and microphone and turns you into a freaky peeper who spies on his hotel guests. Derriere Le Mur means "behind the wall," so you pretty much know what you're getting in to.

Adland: 
 

Google Maps play Pac Man on your local streets

Ready to play Pac Man wherever you are in the real world right now? Hit up Google Maps, note the pac man button at the bottom left next to satellite view. Click it, get your arrow-fingers ready, and waste your entire day gobbling up little pills on a world wide map while ghosts follow you around. Works really well, is very amusing, and just as addicting as the original Pac Man was, if not more considering you can play the whole world here.

Adland: 
 

Rolex Awards for Enterprise/ Guardian - Where I Went Right (2015) (UK)

When I was a teenager I had no real idea what I wanted to do. Later on in life, I thought I wanted to be a fiction writer. And now, at almost thirty - well, I'm closer than ever to finding that right fit as an advertising creative. But thinking back to those fearful days when the future seemed open, bright and limitless and yet at the same time labyrinthine and confusing - these uplifting videos would have certainly had a positive effect.

Adland: 
 

Verizon just dropped the mic on the FCC. In Morse Code

In case you didn't hear, the FCC voted in favor today of enforcing "net neutrality," by regulating the internet the same way as the telephone, and wanting to ban business practices it decries as being "unjust or unreasonable," which is very vague and open to interpretation and will totally work. Har har har.

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