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The nymwars are over : Google Plus doesn't need your real name

Google have announced their "real name" policy on Google plus today, and clarified that they no longer require your real name to be publicly seen on Google Plus. In fact you can use any name you want. The Nymwars are over!

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LG Smartbanners target competitor phones in-flight

To get people to switch to the new LG G3, M&C Saatchi Stockholm created some targeted Smartbanner ads on iPhone and HTCs. These mobile banner ads call out their battery performance, attempting to convince them to switch G3, because it has better battery performance.

These ads appeared when people were using in-flight wifi via Norwegian Air long haul flights.

Neat idea. But it's also why I'm adding more and more ad blockers and do not track search engines.

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Volkswagen tweets about German win with interesting choice of words

It's been a tough tournament, where goalies have saved more than ever before, and Messi took Argentina to meet Germany in the end.
Brands have been doing their very best keeping up with the games, and already minutes after the German win, we have a questionable tweet made by Volkswagen. It's not KLM Tweet questionable, just... poorly phrased.

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Makemove - the creative matchmaking app based on your geolocation

Makemove is a creative & digital peoples "dating app" , if you will, where you can find people with ideas or skillsets, near you. Like Tinder meets Linkedin. Like 4square meets portfolio sites! Like Grindr and ... Oh no it's not like Grindr at all.

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25 minutes. That's how long KLM's Mexico tweet lasted.

On twitter KLM celebrated the Netherlands win against Mexico in the world cup with a snarky "Adios Amigos!". Since the simple icon depicting a Mexican on the Airline Departure sign has a moustache, scarf & sombrero symbol on it, I quickly predicted that was going to bit them in the ass, all the while Digiday, Buzzfeed and I'm sure countless advertising and marketing professionals ran off to post on Linkedin about how bad this idea was.

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Visa's World Cup site lets us know every nation has a samba

Every country has its own particular way of playing football. For Spain, it's tiki-taka For Germany it's highly disciplined. For Italy, it's winning the Oscar for the best Dramatic Fake Fall. I kid!

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Now you can be the bear from the Canal + spot

Do you remember the Bear form the Canal + spot?
Of course you do. it was one of the best spots in the past five years. By the way, Monsieur Ours has a name and it's Paul Bearman. So freaking cute!

Anyway, BETC and company have rightly brought him back for a very fun interactive site. In it, you have hte chance to Be the bear. It's a kind of Choose Your Own Adventure, but with you as director. Very fun.

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Scribble - the world's first color picking pen.

Look out geeky designers, art directors and gadget freaks in general, the scribble pen is almost here! What if you could tap an item, anything at all to pick its color, just like you do in photoshop, and then start to draw on your tablet or mobile with that exact color.

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The Cannesappé is back! With it you can win tickets to SHOTS party

The Cannesapp is back. MPC made it again! Download the Cannesappé for iPhone on iTunes here and get your SPF & ibuprofen packed. The app will show you vital information, like street maps, and where things are, and MPC thought of your teeny roaming budget so it works offline as well. Ain't that clever?

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Pocket Art Director to the rescue!

Stuck in the office while the Art Director is in Cannes/watching football/home trying to catch up on sleep after doing 101 decks nobody looked at? Don't worry, with pocket art director there's no more waiting, it's graphic design made easy, over a million combinations and best yet it doesn't talk back. It's used by most startups and is the secret AIGA doesn't want you to know. Get one for each pocket! You can also simply try it on the web.

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