Jacob's Creek isn't just a brand name-- it's a real place in Australia, where real Australians are making the wine. This campaign will roll out globally including in their main markets: China, Canada, Australia and the UK.
Filming an entire ad underwater is truly impressive, and making it look like it's a dance-party / nightclub even more so. The actors are weighed down for the shoot so that they can dance without floting to the top.
This spot features Matt Saurage, a 4th generation owner of Community coffee, talking about how great and unique Community Coffee is. My problem with owner-as-spokesman campaigns is is you'd expect them to like the product.