France

 

 
 

Aigle FW 2014: It's wild out there

Aigle, a 161 year old clothing brand, has just come out with its newest campaign for Fall WInter, 2014. This new line is more fashion oriented and the tone is a bit cheeky. No doubt the weekend warriors, after hours athletes, and beard totin' plaid-wearin' fixed gear ridin' dudes in general will respond well to it.

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Canal + Football "Cameramen" (2014) 1:00 (France)

Canal + Football "Cameramen" (2014) 1:00 (France)

To kick off France's football season, Canal+ Sport created this witty spot featuring a lot of very talented athletic...cameramen. "Making sport better is our sport." Love it.

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Schneider Electric "Life is On" (2014) :50 (France)

Schneider Electric "Life is On" (2014) :50 (France)

Raccoons break into a home and dance. Like...what is it with the animals lately. It's like people are taking a page from the Kia hamsters.

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YSL Black Opium "The new fragrance" (2014) 1:00 (France)

YSL Black Opium "The new fragrance" (2014) 1:00 (France)

This lovely bit of story telling is my favorite kind. It doesn't involve sex, so much as implied sex. Woman wakes up all bed headed and looking for more sexy time. Dude isn't there, so she slips on her shoes and dress and runs to his place.

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Piaget is Perfection for Life

This international print campaign features Piaget watches as the centerpiece across the globe.

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Amnesty International - Pens / Riot - (2014) 2:00 (France)

Amnesty International - Pens / Riot - (2014) 2:00 (France)

In this two minute short, all the action is made by pens as TBWAFrance carries the tagline "Your signature is more powerful than you think." to a literal visual, that looks a lot like the current riots in Paris do.

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Amnesty International "Pens" (2014) 2:00 (France)

Amnesty International "Pens" (2014) 2:00 (France)

This spot for Amnesty International demonstrates the power the pen has over the sword. It's a full CG film, too. Very nice graphics.

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Square Habitat - "The Trek" (2014) :45 (2014)

 Square Habitat - "The Trek"  (2014) :45 (2014)

Find the house of your dreams. This cinematic Americana-esque backdrop harkens back to John Ford in this tongue-in-cheek spot for French realtor estate network Square Habitat.

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Burger King - "Whopper Fanatic" (2014) :50 (France)

Burger King - "Whopper Fanatic" (2014) :50 (France)

OH it's ON, people. If you enter a Burger King wearing your team's jersey, while your team is playing, you'll get a free Whopper.

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Vittel . Water Refresh Cap (2014) :45 (France)

Vittel . Water Refresh Cap (2014) :45 (France)

This brilliant little invention on Vittel's liter bottle caps could make me buy their water loyally forever. See, people at Ogilvy Paris must have figured out that people like me who take espresso intravenously all day, plain forget to also drink water.

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