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Club Med - First Day / Deserted island - (2015) :40 (France)

Club Med - First Day / Deserted island - (2015) :40 (France)

It's kind of shocking to wake up on an empty beach, but you get used to it. Based on the insight that stressed out city folk take a day or two to adjust to the lax lazy of a proper beach vacation, BETC created this ad for Club Med.

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Martell - Tricentaire / the history of the house - (2015) .90 (France)

Martell - Tricentaire / the history of the house - (2015) .90 (France)

Founded in 1715 during the enlightenment era, The Martell House is the oldest of the Great Cognac Houses.

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Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Since the subtitles are small, I'll tell you what this case study is showing you. Humanis, major French healthcare group in France, supports the association Gêniris in 2015 to commit to fighting rare eye diseases.

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McDonald's Paris makes pictograms

McDonald's is running some emoticon-centric pictograms on bus shelters, billboards and in train stations around Paris, in addition to selling some merch at Colette. I'd buy a t-shirt if I were there..

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Hé - raising awareness of street harassment (2015) (France)

Hé - raising awareness of street harassment (2015) (France)

For the 5th annual International Anti–Street Harassment Week, BETC and the French association Stop Harcèlement de Rue (End Street Harassment), created a special application...

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Fontyou - Fresh fonts #3 - Cat T - (2015) :30 (France)

Fontyou - Fresh fonts #3 - Cat T - (2015) :30 (France)

Uh-oh, tired cat T isn't looking so well recently. She fell! She has fallen and she can't get up! Oh no! And the cats... The cats are...

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Fontyou - Fresh fonts are on Fontyou #2 / H & Ball (2015) :30 (France)

Fontyou - Fresh fonts are on Fontyou #2 / H & Ball (2015) :30 (France)

In the ultimate "you kids get off my lawn" this tired old H slices a soccer ball in two.

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FontYou - Fresh Fonts / F - (2015) :30 (France)

FontYou - Fresh Fonts / F - (2015) :30 (France)

In this adorably squiggly animation we find a tired old F day-napping in his favorite chair when the phone rings and squiggly F tries to answer it. Poor old F.

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Fontyou - Even Fonts get old

Fontyou is the first web application which allows artistic directors and agencies to manage their font through the cloud, which also enables us to discover and improve the most beautiful typefaces of the world and to evolve with the help of the last typographical trends.

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STIHL "2015, the STIHL Odyssey" (2015) 1:35 (France)

STIHL "2015, the STIHL Odyssey" (2015) 1:35 (France)

How powerful is a STIHL leafblower? So powerful that you might actually be blown into Kubrick's Space Odyssey. Now that's powerful.

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