Italy

 
 
 

Sognid'oro STAR chamomile tea: don't drink and drive.

This print ad for chamomile tea goes with the television spot featuring the benefit of getting kids to drink Sognid'oro STAR .

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Donnamag: SOS PMS - the app for men (2014) :30 (Italy)

Donnamag: SOS PMS - the app for men (2014) :30 (Italy)

The animations tell us that throughout history, it was PMSing women that caused all the trouble. Apple in the garden of Eden? Because PMS. Trojan horse? Because PMS. "Let them eat cake"? Because PMS.

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Star Sognid'oro - Don't Drink and Drive - (2014) :45 (Italy)

Star Sognid'oro - Don't Drink and Drive - (2014) :45 (Italy)

To sell the unique features of a chamomile relaxing tea DLV BBDO Rome shows us the site of a dramatic toy car accident. The nutcrackers have been toppled over, the toys are strewn about the room and the driver, oh the poor driver, is snoring on the soft carpet.

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Heineken "The Experiment" (2014) 2:20 (Italy)

Heineken "The Experiment" (2014) 2:20 (Italy)

Here's a responsible drinking campaign from Heineken from Publicis Milan, starring DJ Armin Van Buuren. The idea was simple-- if the DJ's play banging music, people will drink slower and dance more.

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Gioni's Revenge - Condiments spanking women / Ketchup spanking - (2013) print (Italy)

Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.

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Variér - Panda & Leopard / Never too early to save your back - print, Italy

The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.

It might work better in Italian, but seems a long walk for a ham sandwich here.

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Hu Jintao & Barack Obama kissing
 

Benetton - Unhate - Kissing presidents, prime ministers and chancellors - (2011)

'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

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First Floor Under - PIRACY / CD Portraits of Artists - (print) 2011

TBWA Italy announce First Floor Under's exhibition on pop-culture and piracy by showing... dead artist portrayed in pirated CD's. Interesting. So CD killed the video star? In Jim Morrison's case, I thought it was the drugs, man.

It's no "don't copy that floppy".

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H-57 - Star Wars typography - may the force of typography be with you

The H-57 Design team geeked out in all orts of ways here, creating illustrations of stormtroopers, Darth Vader and Yoda himself only out of type. Go Italy, go Milan, go geeks. There's of course the wee issue of it not using H-57 designed fonts, and the whole borrowed interest thing, but it's still pretty cute.

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H-57 Creative commandments

"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day.

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