Italy

 
 

Star Sognid'oro - Don't Drink and Drive - (2014) :45 (Italy)

Star Sognid'oro - Don't Drink and Drive - (2014) :45 (Italy)

To sell the unique features of a chamomile relaxing tea DLV BBDO Rome shows us the site of a dramatic toy car accident.

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Heineken "The Experiment" (2014) 2:20 (Italy)

Heineken "The Experiment" (2014) 2:20 (Italy)

Here's a responsible drinking campaign from Heineken from Publicis Milan, starring DJ Armin Van Buuren.

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Honda SH mode 125 "This must be the world" (2013) 1:30 (Italy)

This must be the rain and the sun and colors. This must be a European spot for a Honda Scooter, directed by Luigi Pane.

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Lexus IS Hybrid - Trace - (2013) (Italy)

Whoah, this is tablet-game brought to life. Remember those special pens and toy cars you could get at toy stores, where if you drew a line the car would follow the line? This is like that but with a real car, formula 1 driver Jarno Trulli, a huge hangar of space, and special game areas where you had to pick up bonus points along the way. Passengers designed a race-track in real-time on a touch tablet, and Jarno Trulli would drive the road drawn. Fast. Points would be detracted for any sliding outside the lines and failure to pick up bonus-packs.

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Heineken "Wall of Opportunities" (2013) 2:15 (Italy)

Heineken created an installation for Milan's design week. It looks a bit like Cirque du soleil, except on a lower budget. It's nice to know if I drink Heineken my dreams will come true.

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Heineken "The Seat" (2013) 2:15 (Italy)

20 seats. 20 tickets. 2 cities. How badly do you want to go to Wembley? How badly do you want to make a case study?

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Idi "Cinzia, your Skin Friend" (2013) 2:15 (Italy)

Italian women get most of their skin care tips from the interwebs. But they're not necessarily going to trusted sources. And those tips from unreliable sources can end up being silly, ineffective or even dangerous.

Skin Care company Idi Pharmaceuticals came up with an intriguing way to reach these women. They created a fake tutorial girl. Named "Cinzia," she offered up over the top ridiculous skin care tips, including covering your face with raw octopus and pizza dough.

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Gioni's Revenge - Condiments spanking women / Ketchup spanking - (2013) print (Italy)

Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.

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Heineken - The Candidate - (2013) 3:37 (Italy)

"Standard questions. Prepared answers.

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Burn Energy Drink - Visions - (2012) 1:47 (Italy)

Shot in Bucharest, this Burn ad features Kie Willis, Phil Doyle and Tim Shieff of Storm Freerun and Chima Akenzua.

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