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Instrumentarium "She's got the look" (2015) :40 (Finland)

Instrumentarium "She's got the look" (2015) :40 (Finland)

At first I thought this ad for glasses was going to involve that old Roxette song she's got the look. Instead, it has something to do with glasses. And cross dressing.

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Huawei "Twitterliiga" (2015) 1:40 (Finland)

Huawei "Twitterliiga"  (2015) 1:40 (Finland)

Taking fantasy teams to a whole new level, mobile phone company Huawei has created Twitterliiga-- a fantasy football (soccer) team featuring not just players but twitter influencers.

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Stockmann "The letter" (2014) 1:00 (Finland)

Stockmann "The letter" (2014) 1:00 (Finland)

This might be on of the most touching Christmas ads I've seen in a while. This ad is for Stockmann, which is not only the biggest department store in Helsinki but also a direction marker.

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Helsinki Region Transport "Face your fears" (2014) 2:20 Finland

Helsinki Region Transport "Face your fears" (2014) 2:20 Finland

The Helsinki Regional Transport Authority wanted to encourage older people to start using the travel card. Problem was older people were afraid of using it, thinking it was difficult or they would be embarrassed trying to suss it out.

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DNA "Kiteboarding" (2014) 1:40 (Finland)

DNA "Kiteboarding" (2014) 1:40 (Finland)

To promote its ultra fast 4G network, telecom company DNA threw down a challenge to kite surfer Juuso Tilaéus, to see if he could cross the Gulf Of Finland in the fastest time.

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Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland)

Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland)

Finally someone has done what we've always done--namely taking lyrics from songs and saying them as if it were regular communication. Very weird and very funny.

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Helsinki Region Transport is a true employee benefit

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Agency 358 updates Arla milk's packaging.

Finnish milk brand Arla started selling exclusively local milk. To reflect this, Agency 358 redesigned their packaging. Featuring water color illustrations, each color represents a different type of milk-- low-fat, probiotic, non-lactose, etc. Very pretty stuff. I imagine they really pop on the shelf.

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Helsinki Region Transport: See everything on one ticket

Helsinki Region Transport had a little fun showing off all the places you can go with nothing but one ticket and a camera. They showcased very popular tourist destinations in and around Helsinki, with very typical tourists. Funny stuff, especially the Brits outside the Sauna.

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Helsinki Transport Region: see everything with one ticket.

With Helsinki Transport Region, all you need is a ticket and a camera, and you can travel freely on the metro, buses, commuter trains and the ferry. I love the simple idea of using the ticket at a camera ot photograph typically touristy things (and typically touristy tourists.)

The destinations, in case anyone is wondering are:

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