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Helsinki Transport Region: see everything with one ticket.

With Helsinki Transport Region, all you need is a ticket and a camera, and you can travel freely on the metro, buses, commuter trains and the ferry. I love the simple idea of using the ticket at a camera ot photograph typically touristy things (and typically touristy tourists.)

The destinations, in case anyone is wondering are:

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Kemira "Board Experience" (2014) 1:15 (Finland)

Kemira "Board Experience"  (2014) 1:15 (Finland)

Paper making begins at a molecular level. And this high-tech video from Helsinki-based 358 proves it in Blade Runner fashion. To make the kind of cardboard customers want, chemicals influence molecules. An entire process takes place.

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There's no reason to be scared of public transport

The Helsinki Regional Transport Authority (HSL) wanted to target senior citizens who were unfamiliar with HSL's the travel card. There was a belief among that target who felt both the public transport and the card were difficult to use.

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358 Helsinki and hip hop star Elastinen launch Arla Protein

Global dairy company Arla wanted to launch their product Arla Protein - a quark with 20 grams of protein - with a bang. (Quark for those who don't know, is kind of like cottage cheese.)

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Lotto - Dreaming can change your life - (2014) :45 (Finland)

Lotto - Dreaming can change your life - (2014) :45 (Finland)

A pretty standard dream ad, where seemingly regular every day things are dream vehicles The future house with kids. The racing car. The expensive cello. The wild horses.

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Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Agency 358 brings us a case study for their anti-smoking effort for Tobaccobody.fi It's a far cry from the old 1950's-style education.

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Helsinki Region transport celebrates its commuters

358 Helsinki created a campaign that shines the spotlight on the now million plus riders who have taken public transportation. They used Finnish photographer Lauri Eriksson to capture the uniqueness of each commuter and housed them in print, out of home, and digitally, too.

Love this.

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Smoking changes you

Nice, simple interactive print from Helsinki's 358 to demonstrate the physical changes that occur after years of smoking. Yikes.

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Agency 358 wants you to burn calories, not ciggies!

In 2008, Helsinki based Agency 358 launched Burn! A youth-oritented magazine anti-smoking campaign for the Cancer Society of Finland. Since then, 750 000 copies have been printed and handed out in schools, shopping centers and events.
Their latest sport-oriented issue decided to try a different take from the usual morbid "you'll get cancer and a host of other problems" tactic, choosing instead to focus on the positive attributes of not smoking. Because let's face it. You're not going to be an athlete or even stay active with those ciggies burning between your fingers.

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Welcome to Hel. Helsinki, that is.

I tell you, for a transportation client, Helsinki Regional Transport have a nice sense of humor.

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