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The Project Poland Association / Stop hating - #kuzniarsnout (2016) (Poland)

The Project Poland Association / Stop hating - #kuzniarsnout (2016) (Poland)

Oh joy! Award season is here so we're going to watch fresh new case studies of previously reported on ads, like this Polish Stop Hating Association "#ryjkuzniara" campaign.

 

Foundation Integration "I'm not asking to be a firefighter" (2016) 1:40 (Poland)

Foundation Integration "I'm not asking to be a firefighter" (2016) 1:40 (Poland)

Here's an interesting take for a employment center that specializes in finding jobs for disabled people. Instead of going down the pandering route or the depressing route, they decided to have some fun by putting disabled people in jobs they have no business doing.

 

Polish Ministry of Health "How a healthy human lives" (2015) 2:20 (Poland)

Polish Ministry of Health "How a healthy human lives" (2015) 2:20 (Poland)

It's a singing brain! And a singing liver! And singing lungs! And intestine! And a cute little heart! Tell the good people of Poland to live in moderation and stop smoking and cut back on drinking and eating fried foods!

 

Polish Stop Hating Association "#ryjkuzniara" (2015) :30 (Poland)

Polish Stop Hating Association "#ryjkuzniara" (2015) :30 (Poland)

This spot features Jaroslav Kuzniar, one of the most hated journalists in Poland. The comments are real ones directed towards him, and those words or insults slowly come to life on his face until he's covered, literally, with shit.

 

Mercedes-Benz "GOPR" (2015) 1:32 (Poland)

Mercedes-Benz "GOPR" (2015) 1:32 (Poland)

Mountain rescuers were called to rescue 1137 people last year. Mercedes-Benz supports the efforts of the Mountain Volunteer Search and Rescue, or GOPR. By "support," I mean just that.

 

PZU "My Favourite toy" (2015) 1:38 (Poland)

PZU "My Favourite toy" (2015) 1:38 (Poland)

PZU is one of the largest financial services companies in Europe. They're also a big seller of insurance. To teach families the value of insurance, PZU started with their children.

 

J.A. Baczewski "The last bottle" (2015) 4:17 (Poland)

J.A. Baczewski "The last bottle" (2015) 4:17 (Poland)

A 94 year old Polish man, Stefan Plazek stole J.A. Baczewski vodka throughout World War Two. Who cares, he justified, if he was stealing from the Germans and then later soviet occupants.

 

Prima Cafe "Grandfather" (2015) 2:00 (Poland)

Prima Cafe "Grandfather" (2015) 2:00 (Poland)

Poland under Communist rule was difficult. The people relied on the kindness of strangers in western countries who would send parcels containing food, sweets, and letters.

 

Prima Cafe "Choir" (2015) 2:00 (Poland)

Prima Cafe "Choir" (2015) 2:00 (Poland)

This spot features a Polish choir singer and survivor of the communist regime. She used to receive parcels from a French woman who as also a choir singer. 40 years later, the women meet up for the first time to reminisce and share a cup of Prima coffee.

 

Prima Cafe "Wrestler" (2015) 2:00 (Poland)

Prima Cafe "Wrestler" (2015) 2:00 (Poland)

Heartwarming story of an Polish Olympian wrestler who meets up with a benefactor -- another wrestler from a wealthier country who at the height of Communism, sent this guy his first pair of wrestling boots.

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