While the dudes are excited to watch the World Cup, the ladies are excited to watch the dudes play. Knowing that the sexy level has been raised this time of year, it's up to the spectator bros to step up their game.
Wall's ice cream is coming on strong with their "Goodbye serious" campaign idea, first it was the serious cops pulling people over in Cali, now there's loan rejections and jury duty mails as wrappers on the ice-cream that you can't help but smile at when you eat it.
In the game of love more than hearts can be broken. So AXE created Assurance, special property coverage to protect consumers’ belongings from collateral damage up to $500. By collateral damage, they mean psychotic girlfriend.
"Boy in Puerto Rico Gets Killed Over a Blocked Shot" reads the youtube title of this film, sure to entice rubberneckers to stop by and see what the fuss is about. As the fight begins, the screen encourages you to "like" the clip to save the boys life.
Spinning off on the idea that there's only one thing wrong with AXE, the side effect that women want to (*gasp* god forbid!) cuddle post-coital, DDB Latina Puerto Rico have invented the Morning After Pillow. No, not pill. Pillow.
Young & Rubicam Puerto Rico pull no punches when they advertise alcohol-free beer. The execution frames the lines within parathesis, thus they read: Non (Who are you, where am I, and why are my clothes hanging from the ceiling fan?) Beer.