How do you remind Israeli men that bigger isn't always better? Drawing a parallel with the most famous of short figures, Napoleon Bonaparte, this print work by BBR Saatchi & Saatchi Israel showcases FORD EDGE's new "Eco-Boost" engine.
The idea to celebrate this chocolate brands 80th birthday is a simple as it is inclusionary. By printing special edition chocolate bar packaging with numbers, from 1-80, the brand itself practically invited everyone who had a birthday to join in celebration.
"You don't have to be a granny to enjoy comfortable underwear." This spot's cute, despite its strategy showing in the end line. The cinematography helps as does the girl who is cute and fun without seeming like a bimbo or a brainless zombie model.
To celebrate its 80th anniversary, Elite chocolate decided to celebrate with other 80 year olds who grew up with the chocolate. This case study shows how they surprised a few people in fun and unexpected ways.