Korea

 
 

Samsung Galaxy S III - Olympic Games / David Beckham - (2012) (Korea)

It embraces all races as an expression of humanity. David Beckham kicks a ball against a drum, signaling the beginning of the world’s biggest sporting event. Then virtually everybody – East and West, over the ground and under the ground, gets into the Olympics. Even those who don't have the tickets can enjoy the Games through Samsung Galaxy S III’s mobile technology anywhere, so the global IT giant invites everyone for the London Olympics. One can even share Beckham’s footage using S-Beam function, a nifty phone-to-phone wireless transfer.

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Kia Picanto - Nail Art Animation - (2011) :90 (Korea)

1200 bottles of nail polish, 900 nails and 2 hours of drawing for each one - this animation makes Kia the ultimate fashion accessory.

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Tesco / Homeplus - "Virtual" physical store where you shop by QR codes on posters - Korea

Problem: people don't have time to visit Tesco & shop for food. Insight: people hang around the subway a lot as they commute.

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Canon IXUS code - Moving is the picture - (2010) :30 (Korea)

Submissions mail states: "All dancing and acting are performed by the models" - somebody get that breakdancing kid on Korea's got talent STAT!

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Samsung CCTV - Wide angle / Flat heads / flat faces - print, Korea

Everyone who thinks this looks like the Sanyo Floating head system from 07 raise a hand!

Disregarding that, what a kickass poster campaign for wide-angle CCTV. Except it doesn't show you what the wide angle advertised does, because it likely isn't flattening peoples faces until they're unrecognisable. If it is, I'll buy another CCTV system, thanks very much, as the point of having one is to identify people.

Yeah yeah, I know, exaggerate the idea, I'm just saying this is a very unlikely approved one for CCTV. I may be wrong and there's CCTV magazine in Seoul that look like 90s Maxim, & billboards all over town enticing security companies with this visual feast. Sure. That can happen.

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Coreana - East and West - (2008) :30 (Korea)

the infamous "Nazi ad" - background story in this post.

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