South Africa

 
 

VW Up has some advice for you.

Here are some fun ads for VW in South Africa that are very matter-of-fact in their advice. "The car that takes you places," reminds me a lot of Toyota's "Let's go places." I guess because it's more or less the same tagline. Stillt hese are quite witty and are in some ways a modern take on the classic Bernbach VW ads. The women headline is my favorite.

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Orange Babies "Borrowed Time" (2015) 1:30 (South Africa)

Orange Babies "Borrowed Time" (2015) 1:30 (South Africa)

Here's a beautiful but heartbreaking spot featuring a mother trying to let her baby see and experience as much as possible before it is too late. The spot ends with the message there's no reason for a baby to be born with HIV ever again.

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Khuli Chana "9 shots" (2015) 4:00 (South Africa)

Khuli Chana "9 shots" (2015)  4:00 (South Africa)

Khuli Chana’s is a South African hiphop star who was shot in a case of mistaken identity back in 2013.

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Nivea "Care is beautiful"(2015) :40 (South Africa)

Nivea "Care is beautiful"(2015) :40 (South Africa)

NIVEA has a program called Care is Beautiful. It aims to honor people who put others first and care for them before themselves. This spot features real people in South Africa who are doing just that.

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Vistaprint "The Postcard" (2015) 2:25 (South Africa)

Vistaprint "The Postcard" (2015) 2:25 (South Africa)

Some freaking fantastic storytelling here in Vistaprint's first ever brand spot, as opposed to its usual direct response. Father and son growing up together through a family owned business. The son grows up and tries the corporate world, only to miss what he had with dad.

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Plascon "15 year guarantee" (2015) :30 (South Africa)

Plascon "15 year guarantee" (2015)  :30 (South Africa)

A coat of Plascon paint will last fifteen years. Or long enough for your your son to grow up and go through a whole bunch of phases before he moves back for a bit. Smart slice-of-life storytelling here.

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First For Women "Nunchuk" (2015) :30 (South Africa)

First For Women "Nunchuk" (2015) :30 (South Africa)

Nothing sells women on a product (in this case, insurance) better than making fun of men. Amirite??!

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First For Women "Art Class" (2015) :30 (South Africa)

First For Women "Art Class" (2015) :30 (South Africa)

First For Women is an insurance company. Unlike men who will do anything to earn money, women are smart and know how to get it by saving on their insurance. I can't even be arsed to to make a comment on how terribly sexist and stupid this ad is.

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MTN Group "Space" (2015) 1:15 (South Africa)

MTN Group "Space" (2015) 1:15 (South Africa)

MTN's internet service does more than just provide internet. It provides an imaginative little boy the information he needs to build an amateur radio that can broadcast to a space station. Really nice story telling here.

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Nissan Almera - Container Stunts - (2014) :50 (South Africa)

 Nissan Almera - Container Stunts - (2014) :50 (South Africa)

Old man teaches young man new tricks in this ad from TBWA / Hunt Lascaris Johannesburg. The son shows off his new car to his father, who is not impressed.

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