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Team Canada / Équipe Canada - Ice in our Veins (2016) :60 (Canada)

Team Canada / Équipe Canada - Ice in our Veins (2016) :60 (Canada)

Team Canada prepares for Rio de Janeiro and the olympic games.

 

Thyme Maternity "Beautiful as life" (2016) :45 (Canada)

Thyme Maternity "Beautiful as life" (2016) :45 (Canada)

In which advertising tells us how it feels to be pregnant. I can't speak for myself since I'm a dude but I would very much like to know what Dabitch, who gave birth to her daughter, thinks of this ad.

 

War Child - Mother’s Day Sacrifice (2016) :60 (Canada)

War Child - Mother’s Day Sacrifice (2016) :60 (Canada)

"Moms" the ad begins "they sacrifice so much for their kids..." and then we see some hilarious truths about sleep, time.... personal space and personal needs. Very funny.

 

DDB Canada starts a fight for Daredevil

Daredevil, Netflix's original super hero series, is known for some crazy action fight scenes. To promote season 2, DDB created a multi-billboard installation encouraging sharing on social with the hashtags #Daredevil, #Punisher and #Elektra. The billboards evolved every 48 hours, based on who was winning "the fight," on social by being the most talked about.

Commercials: 
 

Harlequin Books brings romance when you need it.

Whatever you're into, Harlequin romance books will provide. If you know what I mean. And I think you do. You perv.

Commercials: 
 

Harlequin Books "Romance when you need it" (2016) :1:00 (Canada)

Harlequin Books "Romance when you need it" (2016) :1:00 (Canada)

Everyone deserves a break, including Helen who needs to get swept away by some romance novels. I like how Harlequin is very tongue in cheek here. They know their audience and the reason people read the books. And it ain't for the deep philosophical subjects, let me tell you.

 

Honey Nut Cheerios - #BringBackTheBees campaign encourages you to help (Canada)

 Honey Nut Cheerios - #BringBackTheBees campaign encourages you to help (Canada)

The choirs aptly named "Choir! Choir! Choir!" sings "take these broken wings", as we watch footage of animals being rescued from treacherous mud holes, riverbeds and water drains.

 

Zulu Alpha Kilo - A real (totally fictional) agency overview video (2016)

Zulu Alpha Kilo - A real (totally fictional) agency overview video (2016)

Zulu Alpha Kilo who have amused us with "if concepts could talk boards.

 

Elemental - The Brief - (2016) 1:24 (Canada)

Elemental - The Brief - (2016) 1:24 (Canada)

Content marketing seems to be the latest and smartest version of product placement.

 

KFC "KFC Stories: New Kid" (2016) 2:00 (Canada)

KFC "KFC Stories: New Kid" (2016) 2:00 (Canada)

Jörn Haagen creates a heartwarming spot for KFC featuring a family new to the neighborhood, and culture of the country. The new kid has never played hockey before and quickly learns he has some skills, and fits right in after all.

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