sports

 
 

Powerade "The power of blue blood" (2016) 1:00 (USA)

Powerade "The power of blue blood" (2016) 1:00 (USA)

Meet the new blue bloods. Giving it their all, especially in Rio during the Olympics. Not settling for anything less than victory just like the knights from days of yore. Visually it's quite the metaphor.

 

Nike "Hard Work Wins" (2016) 1;00 (Germany)

Nike "Hard Work Wins" (2016) 1;00 (Germany)

This Nike spec ad written produced and directed by Samuel Buscapé has a nice misdirect. It starts first by building up the tension from what looks like a retro NASA movie, where something dramatic is happening.

 

A-Z - The Inner Voice (2016) 1:50 (Sweden)

A-Z - The Inner Voice (2016) 1:50 (Sweden)

An anthem spot featuring Zlatan Ibrahimovic in which everyone lip syncs his mantra about never giving up and being better than everyone else.favorite part is this: "You will sweat, cry, scream, bleed. And if anyone criticizes your labor?

 

Booking.com "get in the game" (2016) 1:10 (The Netherlands)

Booking.com "get in the game" (2016) 1:10 (The Netherlands)

Whoever you are, whatever you're into, Booking.com's got a place for you to stay. Because why miss out on the biggest sport events in Rio and France when you can be right there? Especially in Rio when lots of people are deciding not to go because of Zika? I kid! Kinda.

 

Tecate "Noah's Field" (2016) 2:00 (Mexico)

Tecate "Noah's Field" (2016) 2:00 (Mexico)

Instead of an Ark, Noah built a football pitch. And stadium. And two-by-two the players came. And Noah did this because Tecate, sent a man dressed all in white to command him. And who is that man?

 

Lamisil "Feet on Fire" (2016) :45 (Switzerland)

Lamisil "Feet on Fire" (2016) :45 (Switzerland)

I dunno man, I kinda think feet on fire is awesome. Like some X-Men reject. But it's also a metaphor for the pain athlete's feet causes. So put out that fire with Lamisil.

 

Fox Sports "Young Guns: Rory Mcllroy" (2016) :30 (USA)

There's a lot of weather metaphors going on here in this U.S. Open spot featuring Rory Mcllroy.

 

Hockey Club Davis - Hockey Rink Bingo! (2016) case study (Switzerland)

Hockey Club Davis - Hockey Rink Bingo! (2016) case study (Switzerland)

Checking has always been a part of the game of hockey – and now, it’s a game itself. Hockey Club Davos, a professional Swiss Hockey team, is like so extremely successful teams today, financially dependent on merchandise and ticket sales.

 

Puma "Beatbot" (2016) 1:30 (2016) (USA)

Puma "Beatbot" (2016) 1:30 (2016) (USA)

Puma isn't just inspiring people to run. They are inspiring people to run better and faster. Not thanks to wearable tech but raceable tech. The BeatBot is a programmable bot you race against.

 

P&G Thank You, Mom - Strong / Rio Olympic Games (2016) 2.00 (USA)

P&G Thank You, Mom - Strong / Rio Olympic Games (2016) 2.00 (USA)

Just like previous Olympics, P&G celebrate moms with the help of Wieden & Kennedy. This time, it's the mothers being stronger, and fearless, that is resonating with our olympic athletes.

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