Here's a spec piece for adidas that came out last year when we were all on holiday. As nicely filmed as it is, you can tell it's spec from the start. For one thing "break free," is as see-say a tagline as they come.
The elderly, man. They're so lonely. They can't catch a break in the loneliness department. Everyone else is out there living and they're forgotten. Until now. A smart idea from Grey Ecuador to inspire a change in behavior. There's a big classic soccer match going on.
Blah blah blah hard work dedication but that's not enough, bruh! Wear a skull bandana over your mouth because that's what really matters! Or something. This ad features Aaron Rodgers, Von Miller, Brandon Ingram and Paul Pogba.
Meet the new blue bloods. Giving it their all, especially in Rio during the Olympics. Not settling for anything less than victory just like the knights from days of yore. Visually it's quite the metaphor.
This Nike spec ad written produced and directed by Samuel Buscapé has a nice misdirect. It starts first by building up the tension from what looks like a retro NASA movie, where something dramatic is happening.
An anthem spot featuring Zlatan Ibrahimovic in which everyone lip syncs his mantra about never giving up and being better than everyone else.favorite part is this: "You will sweat, cry, scream, bleed. And if anyone criticizes your labor?
Whoever you are, whatever you're into, Booking.com's got a place for you to stay. Because why miss out on the biggest sport events in Rio and France when you can be right there? Especially in Rio when lots of people are deciding not to go because of Zika? I kid! Kinda.