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adidas "break free" (2016) 1:39 (Germany)

adidas "break free" (2016) 1:39 (Germany)

Here's a spec piece for adidas that came out last year when we were all on holiday. As nicely filmed as it is, you can tell it's spec from the start. For one thing "break free," is as see-say a tagline as they come.

 

DirecTV "At our grandparents house" (2016) :50 (Ecuador)

DirecTV "At our grandparents house" (2016) :50 (Ecuador)

The elderly, man. They're so lonely. They can't catch a break in the loneliness department. Everyone else is out there living and they're forgotten. Until now. A smart idea from Grey Ecuador to inspire a change in behavior. There's a big classic soccer match going on.

 

Kia "Tecmo Boys" (2016) :30 (USA)

Kia "Tecmo Boys" (2016) :30 (USA)

Bo Jackson and Brian Bosworth make an appearance in this nostalgia grabbing spot featuring the iconic video game Tecmo Bo (that originally featured Jackson).

 

adidas "Sports needs creators" (2016) 1:00 (USA)

adidas "Sports needs creators" (2016) 1:00 (USA)

Blah blah blah hard work dedication but that's not enough, bruh! Wear a skull bandana over your mouth because that's what really matters! Or something. This ad features Aaron Rodgers, Von Miller, Brandon Ingram and Paul Pogba.

 

Powerade "The power of blue blood" (2016) 1:00 (USA)

Powerade "The power of blue blood" (2016) 1:00 (USA)

Meet the new blue bloods. Giving it their all, especially in Rio during the Olympics. Not settling for anything less than victory just like the knights from days of yore. Visually it's quite the metaphor.

 

Nike "Hard Work Wins" (2016) 1;00 (Germany)

Nike "Hard Work Wins" (2016) 1;00 (Germany)

This Nike spec ad written produced and directed by Samuel Buscapé has a nice misdirect. It starts first by building up the tension from what looks like a retro NASA movie, where something dramatic is happening.

 

A-Z - The Inner Voice (2016) 1:50 (Sweden)

A-Z - The Inner Voice (2016) 1:50 (Sweden)

An anthem spot featuring Zlatan Ibrahimovic in which everyone lip syncs his mantra about never giving up and being better than everyone else.favorite part is this: "You will sweat, cry, scream, bleed. And if anyone criticizes your labor?

 

Booking.com "get in the game" (2016) 1:10 (The Netherlands)

Booking.com "get in the game" (2016) 1:10 (The Netherlands)

Whoever you are, whatever you're into, Booking.com's got a place for you to stay. Because why miss out on the biggest sport events in Rio and France when you can be right there? Especially in Rio when lots of people are deciding not to go because of Zika? I kid! Kinda.

 

Tecate "Noah's Field" (2016) 2:00 (Mexico)

Tecate "Noah's Field" (2016) 2:00 (Mexico)

Instead of an Ark, Noah built a football pitch. And stadium. And two-by-two the players came. And Noah did this because Tecate, sent a man dressed all in white to command him. And who is that man?

 

Lamisil "Feet on Fire" (2016) :45 (Switzerland)

Lamisil "Feet on Fire" (2016) :45 (Switzerland)

I dunno man, I kinda think feet on fire is awesome. Like some X-Men reject. But it's also a metaphor for the pain athlete's feet causes. So put out that fire with Lamisil.

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