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Blue Moon "Brewer" (2016) :15 (USA)

Blue Moon "Brewer" (2016) :15 (USA)

Here's the 15 second cut down of the Blue Moon brewer :30 spot starring brewmaster Keith Villa. It features pretty cool paper technique, a style of origami called kirigami.

 

Blue Moon "Brewer" (2016) :30 (USA)

Blue Moon "Brewer" (2016) :30 (USA)

Bewmaster Keith Villa explains the inspiration behind his new take on the Belgian Witt beer. He's added Valencia orange peel and coriander to the mix. The use of kirigami which is a type of origami makes this spot look very imaginative.

 

Heineken "Rugby Pub Duet" (2016) 2:01 (Ireland)

Heineken "Rugby Pub Duet" (2016) 2:01 (Ireland)

Can rival rugby fans work together during the England v Ireland match? The sure can to get the beer flowing again, especially if Denis Leamy and Mike Catt are behind the car. Check out more at Heineken Rugby Club.

 

Duvel "90 days" (2016) 1:15 (Belgium)

Duvel "90 days" (2016) 1:15 (Belgium)

Belgium's finest beer is made, and aged, with a little bit of quirk and a whole lot of rock. In this spot, Jan Paternoster - the front man of Black Box Revelation - and singer-songwriter Daan play in the Duvel cellars.

 

Boneshaker 'Endless slogans" (2016) 1:00 (Canada)

Boneshaker 'Endless slogans" (2016) 1:00 (Canada)

Reach for something differenter. Ha ha ha ha ha. I love this campaign. The Unfiltered Just like You sight gag is stupendous. One slogan doesn't do it justice. Well played, Boneshaker.

 

Jenny Craig "Cheers to Kirstie Alley" (2016) :30 (USA)

Jenny Craig "Cheers to Kirstie Alley" (2016) :30 (USA)

Kirstie Alley is back in the land of Cheers, to impress Cliff (John Ratzenberger) and Norm (George Wendt) that she's lost a lot of weight. I suspect they are sadly less impressed that she has to return to working in a bar.

 

Michelob Ultra "Night club" (2015) :15 (USA)

Michelob Ultra "Night club" (2015) :15 (USA)

Here's the :15 second cut down for Michelob Ultra's version of a night club.

 

Michelob Ultra "Night Club" (2015) :30 (USA)

Michelob Ultra "Night Club" (2015) :30 (USA)

MIchelob Ultra's idea of a night club is extreme frisbee at night with glow lights. It's the beer for active people who don't like a lot of carbs but still checks the boxes of "good times, friends, and fun." Nice positioning.

 

Pacifico "Windsurfing" (2015) :30 (USA)

 Pacifico "Windsurfing" (2015) :30 (USA)

If Corona's positioned itself as the sit-your-ass-on-the-beach-and-watch-the-world-go-by kind of beer, Pacifico is positioning itself as beer for those beach goers who want an active lifestyle. Nice way to differentiate between the two brands. I dIg the surf music, too.

 

Heineken - The Chase - (2015) 1:30 (UK)

Heineken - The Chase - (2015) 1:30 (UK)

How do you take your beer, Mr Bond? On a jet ski, after an extended race utilizing elements of physical humor and Austin-Powersesque high jinks? Wait, that's not a pun. That's not a pun at all.

Very silly stuff, indeed.

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