Business & finance

 

.money, finance, credit & lotto (ads)

 

GEICO - Family Unskippable - (2015) :30 (USA)

GEICO - Family Unskippable -  (2015) :30 (USA)

To avoid having their message lost in the pre-roll "skip ad" dance we all do, Geico not only put their ads punchline in the first five seconds... They also made the ad "unskippable". As soon as mom has delivered her line, the whole family freezes...

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GEICO - High Five Unskippable - (2015) :15 (USA)

GEICO - High Five Unskippable - (2015) :15 (USA)

Geico's creative solution to the 95% skipped pre-roll ads is to make ads that are unskippable, because the first 5 seconds are the payoff of the ad. In this the payoff is "savings!" and a jump up high five that leaves the men hanging ... One even drops his hot dog.

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Jackson Hewitt "100% Accuracy" (2015) :30 (USA)

Jackson Hewitt "100% Accuracy" (2015) :30 (USA)

You work hard. So does Jackson Hewitt is positioning itself as being the everyman's blue collar tax service. The fact they need to claim 100% accuracy is a bit scary though. It suggests other financial services companies aren't. Yikes.

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Vistaprint "The Postcard" (2015) 2:25 (South Africa)

Vistaprint "The Postcard" (2015) 2:25 (South Africa)

Some freaking fantastic storytelling here in Vistaprint's first ever brand spot, as opposed to its usual direct response. Father and son growing up together through a family owned business. The son grows up and tries the corporate world, only to miss what he had with dad.

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Westpac - Tinfoil Hat Man / Satellite dish - (2015) :15 (New Zealand)

Westpac - Tinfoil Hat Man / Satellite dish - (2015) :15 (New Zealand)

Tinfoil hat man may have overspent on that giant satellite dish, but at least he did it with a Westpac credit card, where you get 0% pa on a balance transfer.

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Westpac Cardguard - Tinfoil Hat Man - (2015) 45 (New Zealand)

Westpac Cardguard - Tinfoil Hat Man - (2015) 45 (New Zealand)

Worried about cybercrime & card skimming? No worries, Westpac Cardguard protects you.

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California Lotto "It's all yours" (2015) :30 (USA)

California Lotto "It's all yours" (2015) :30 (USA)

Whole enchilada, ball of wax and shebang are just some of the names you can call the dough you win with a taxes-paid California Lotto scratcher. Seeing as how the taxes in Cali are out of sight, I might just have to pick one of these babies up.

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Esurance - Say My Name / Sort of Greg - (2015) :30 (USA)

Esurance - Say My Name / Sort of Greg - (2015) :30 (USA)

I bet you didn't expect to see the mild-mannered high school chemistry teacher Walter White in full meth-cooking gear at your local pharmacy.

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Nationwide - Make Safe Happen - (2015) :45 (USA)

Nationwide - Make Safe Happen - (2015) :45 (USA)

I want to be a fly on the wall of the agency that managed to sell this spot as a super bowl ad. "We'll take this adorable kid, you see, have him sail in a bathtub with his best friend, dress him up in a tux, show all the things he never does.....

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Discover it card - Surprise / Goat - (2015) :30 (USA)

Discover it card - Surprise / Goat - (2015) :30 (USA)

So this guy really doesn't like surprises.... Which may explain why this super bowl advert is pretty much an exact replica of It's pronounced triple A "Visitor".

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