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Seattle International Film Festival - Light the SIFF up - (2016) :60 (USA)

Seattle International Film Festival - Light the SIFF up - (2016) :60 (USA)

Movie fans, SIFF is one big party, or that's what this campaign seems to say.

 

HBO - Why Anita Hill Matters - (2016) 3:40 (USA)

HBO - Why Anita Hill Matters - (2016) 3:40 (USA)

"Though her name may be unfamiliar to young people, Anita Hill's testimony...." is the line that really hammers home that this cliff notes of history is targeted at millennials and I am officially old.

 

Netflix - the friendly pre-roll campaign (2016) case study (France)

Netflix - the friendly pre-roll campaign (2016) case study (France)

Youtube pre-roll ads are all grown up and the ideas for them are tailored to the media these days, which is how you avoid being irrelevant ad rejected by the "skip ad" button.

 

Pandora "That song" (2016) :30 (USA)

Pandora "That song" (2016) :30 (USA)

Here's the 30 second cut down for Pandora featuring people babbling incoherently about "that song."

 

Pandora "That song"(2016) :1:00 (USA)

Pandora "That song"(2016) :1:00 (USA)

Pandroa wants you to know that that song is important. What's that song? You know. The one that matters. In order to communicate this, they casted a bunch of "authentic" looking people who try to articulate what that song means to them and why it matters.

 

Canal + "Dads" (2016) 1:50 (France)

Canal + "Dads" (2016) 1:50 (France)

To be a father to your kids is to be very important. But none of these fathers would know that. Because this is one giant piss take on the Dadvertising spot. Canal + isn't enabling great father behavior. On the contrary.

 

Now France will get Game of Thrones the same time America does

France has had it rough for years now because America had been getting all the cool stuff first. Sometimes they'd have to wait years before they'd get the cool stuff we had. Like Jeans and an electric guitar. In the case of cupcakes, they had to wait for sixty years. No joke. And don't even get them started on entertainment.

Commercials: 
 

Epicgram "Make your videos more epic" (2016) :45 (Belgium)

Epicgram "Make your videos more epic" (2016) :45 (Belgium)

How can you make those slow-motion Insta videos more epic? Add some classical music to them, with Epicgram. This app is the work of Belgian music festival B-Classic and Outhere Music.

 

leftchannel "Fred" (2016) 1:00 (USA)

leftchannel "Fred" (2016) 1:00 (USA)

Here's a fun 3D animation project from leftchannel called "Fred." Mice will do anything to get to cheese.

 

Zoo Frankfurt – Holoquarium Hologram print ad (2016)

Zoo Frankfurt – Holoquarium Hologram print ad (2016)

Just like Porsche's Hologram ad, this ad for the Zoo has a plastic acetate sheet & a QR code that opens a world of hologram magic.

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