Romania

 
 

Renault "Environment day" (2015) 2:20 (Romania)

Renault "Environment day" (2015) 2:20 (Romania)

Renault Romania partnered with Uber for World Environment Day this past June 5th to surprise some locals in Bucharest.

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KFC "Fakation" (2015) :30 (Romania)

KFC "Fakation" (2015)  :30 (Romania)

For the launch of its new product Hotbox, KFC and MRM//McCann Romania have come up with a Fakation: a campaign targeting teens stuck in the big and hot cities, while their friends are in vacations in exotic places.

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Getting tickets to UNTOLD is easy. Just pay with blood.

When it comes to blood donors, Romania ranks among the lower three countries in Europe. McCann Bucharest came up with a clever way to get people donating. They partnered with the UNTOLD Festival, one of the biggest music festivals in Romania, as well as The National Institute for Blood Transfusions to launch “Pay with blood.

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Observator - RGB News / Give blood - (2015) case film (Romania)

Observator - RGB News / Give blood - (2015) case film (Romania)

Romania has the lowest blood donation rate in Europe. In order to increase awareness of the issue, prime time news program Observator ran impactful reports with the red color of the RGB color mix removed.

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ROM - Come home, Romanians - (2015) case study (Romania)

ROM - Come home, Romanians - (2015) case study (Romania)

Romanians have long been in 2st place among Europeans who are working abroad, having left Romania due to lack of trust in their politicians, lack of jobs, or simply to study.

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ACR Google Street View Driving Test (2015)

ACR Google Street View Driving Test (2015)

ACR, the Automobile Club of Romania, has found a great use for Google street view maps. Instead of showing delicate driving situations in a birds eye view, driving school students can see the situation from the perspective of the car.

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Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Coca-Cola - Radar for Good Campaign App - (2014) (Romania)

Coca-Cola - Radar for Good Campaign App - (2014) (Romania)

Here's a case study from McCann Bucharest demonstrating how their "radar for good" app worked.

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Unicredit- "Control your bank demo" (2014) :30 (Romania)

Unicredit- "Control your bank demo" (2014) :30 (Romania)

This handy little mobile banking app allows you to control the bank to the point of destruction. Kind of a strange message coming from a bank. Is there also a special QR code where I can rob them, too?

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