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Cannes Lions Titanium Winner 2006. Click-a-de-link-a
I was thinking that most people do ignore the top part, so what they are really hoping for is Xanga memberspotting it and then blogging about it. A quick search at Xang showed that very few blogged the word "Sublymonal", and of those who did two talked about this thing and neither one was very happy about it. I guess their ad plan backfired.
Their advertising has evolved. Ever notice that ever since the early nineties they never use the word "baby" in their ads? It's always children, enfants, kinder, barn and so on. Sounds funny when you think about it, as children really shouldn't be wearing diapers but babies and toddlers do.
Possibly the plan is by changing the words used, they remove the stigma from mothers who don't have time to potty-train their baby. When you can't increase the target market, increase consumption. The use of diapers is climbing up the ages now. Thank you procter and gamble!
full disclosure: I used to work on Pampers and spent many a day arguing for the use of the word baby. I lost.
Who knows how long The Ravyn can afford to keep this up, but they have gone out of their way to host a 56.1MB zipped archive of Real Men of Genius Collection, that's all 86 of the commercials. Go fetch!
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