I built this website. From scratch. Including the servers.
Interesting that they took this tactic. See the Bavaria campaign was punning on the beer beng a reward for doing something - anything - for ages. The line went something like "Zo, nu eerst een Bavaria!" (And now it's time for a Bavaria).
One example is when a german TV Detective show finally went off the air after 25 odd years, the lead actor lies on the beach with a Bavaria in his hand winking at the camera. Yes now (finally) it's time for a Bavaria.
Other examples had people doing nothig really, but making it look as if they had done quite a lot, and thus deserved the reward of a Bavaria. For example, a man with a box of powdered sugar posed just so, holding his box over the snowy top of Mt Fuji as if he had added it. Now he deserves a Bavaria.
If anyone is masochistic enough they can read a bunch of people shouting at each other over these ads here at ads of the world. (fun detail, these ads are from "Europe")
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