I built this website. From scratch. Including the servers.
PS - my current favorite Axe ad is Residue. My first favorite was Paid Pipers revenge (Lynx == Axe) which holds up pretty good for being ten years old, all IMHO of course.
Still, I think those are are more Axe than this simon says game played in the Belgian one. That's just off.
How hard can it be to get something to stick to a perfect (and heavily copied) proposition people? :)
Do what he says? That's not what I read into the Axe "Ideal Woman" (and Axe Ideal woman variant) ads rom 2003 that you describe. Those women are just crazy horny for the axe-stinky guy. They'll put up with anything just to get some. The (camera p.o.v.) guy never says anything, he's just being hit on.
Got this to the hostmaster box:
Check out this (viral?) film that referrs to a body shaving game by Philips.
video:
youtube fitness shave
game:
bodygroomen.nl
(press 'Speel het spel' and 'Direct Spelen' button to play without logging in)
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