Eh, not to stand up for the absurdity of legal action over unicorn meat, but my understanding is that's all about demonstrating that you're protecting copyright. I'm sure the legal team is playing it extra- extra- extra-safe, perhaps ridiculously so. Reason, the way I understand, is that if NPB doesn't act, someday down the road, say, the National Fish Council can start using "the other white meat" claiming that, "well, NPB is letting everybody do it." I think I remember hearing about Apple doing something similar a while back .... Explanation is oversimplified (and perhaps not entirely accurate), And yes, they're taking it to an extreme. But I honestly don't believe, as many commenters about this story seem to, that NPB thinks that this is a real product that is a real threat.