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Well that's a rather ballsy video. Almost makes you want to work in Romania. Almost.

I can't speak for the other creatives out there who read this drivel, but this whole consumer-generated push seems to me like a real Christmas gift. Rather than creatives having to suffer all...

I can't quite decide if these are great or if I'm miffed at having been fooled into reading the copy....But I guess the humorous twists in the copy sort of redeem the ruse.

The little boy looks bloody transfixed! Hell, I would be!

Hey, at $150 a pop, it's pretty much a bargain, don't you think? Anyone have any idea how low the CPM is on that?

Come on, people. Lighten up! This is totally in brand character. The whole point of Axe is that when you use it, you get laid. In this case, they've found a clever way to emphasize -- once again...

Hey, I just call it like I see it. I've worked in this bloody business long enough to spot what seems plausible and what seems like, well...onanism...(or, masturbation, for lack of a better word...

Actually, Hunter is fine...he is a Fine, and quite a find. (And a fiend, too. Given the sordid bits he left on his BBDO computer!)

I'm hoping he'll post up some of the funny bits to which...

Those ad wizards! What will they think of next?!

Yeah, but anyone with even a scintilla of brain matter could have worked out the ads were fake...they look like friggin' student work. At best.

This just proves my original point that the campaign has no strategic relevance whatsoever to the product. Anyone who's ever dabbled in this category could plainly see the ads were bogus and...

Shocking?! Try Shockingly banal. As someone who used to work on this account, I can tell you there are so many better ways to dramatize the product benefit in a way that's both relevant and...

Let's just hope the awards juries speak Arabic!

Yes, this is from a famous ad campaign done by Almap BBDO, S

I have to say, though, that the ad on the right is better executed. Has something to do with the cropping, I reckon: it makes the bottles look more like real udders. No?

You're right, Caffeinegoddess. But this is exactly the point that Frenchie's making in his apology ad. No one can ever have it all; you ultimately end up paying some price for the role you...