Done well, like in the above book example, it's a funny channel. Done badly, like in that Garfield example, it's annoying ad creep. If everyone did it the idea would soon be universally hated. Unless the fruit is free thanks to the advertising on it.
I liked that the animation incorporated so many different styles of stop-motion, very nice. The film leaves me wondering why Adidas doesn't "own" sports as strongly as say Nike does when it's clear that Adidas has a long history with sports. Is this a taste of a change in strategy, will Adidas now concentrate on being the sports brand rather than the "fashion" brand?
So basically PR peope do this:
1: Send huge clips to people who want a link.
2: Send links to an advertising archive that obviously, using a tiny amount of common sense, wants huge clips.
They're dumber than I thought. Don't they even spend two minutes at each blog that they send stuff to?
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That's a long way to go for... What in the end? Are they going to come out with anothe campaign explaining this one?
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