WOW, that is a golden voice, it's like he comes pre-eqipped with that smoothing microphone they use to sort out bad voices. Plus, he has enthusiastic delivery. Someone really should hire that voice for a pro-bono campaign, Morgan Freeman needs some time off.
I have to side with Howie on this one. What Modernista did was clever, because it said "we know the social web" by showing they were already all over it. What Boone Oakley did was even better, because they used everything within youtube to show off their work, making the sites navigation via youtube. Both of these skills are being sold to their customers. Will Grey now start selling the ability to start a facebook fan page? Are their clients comfortable with their work suddenly being owned by Facebooks, as per their constantly changing terms of service. This feels like an old idea and not properly thought out.
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Is this a viral stunt complete with brand new adland accounts stating the non-fakeness of the stunt, because I've never seen that before.
Oh wait, yes I have. Link the news articles about this or it didn't happen.
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