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Super Bowl Commercials
Print & OOH
Right Brain v Left Brain
It's official. I am missing the left half of my brain. Or you are all playing a trick on me. Or both.
Roquefort Papillon -
I like 'em. The cheese, surely, is the malevolent force catching the butterfly, not the butterfly itself? Or am I missing their point and making up my own? It's late, but I like 'em, and a s a dumb...
Pepsi - Gladiators (2004
The Proctoid view (and as so many Pepsi Brandies are P&G washouts, I feel qualified):
First, Beyoncé looks HOT! and therefore this is engaging.
Second, third and everything else: what's the...
Pepsi & Apple iTunes
Call me an old Proctoid client-side SOB if you want, but I think this is a mighty fine piece of co-operative marketing. Free music with cola is a tired old trade promotion, but this copy plays the...