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I saw this a while back on the back of ESPN the Mag, and there's a TV spot with the same copy too.
I like this, and the whole underdog, us vs them tone is perfect for US soccer (them being...
That's a karaoke mic in the middle, a TV remote control on the right and the one on the left looks vaguely like the toy I got for my sister's baby girl.
I kinda like the whole Project Mayhem-ish "We...
Referencing the new car smell seems like an overused idea in advertising and otherwise, but I like this approach.
And an audience doesn't get any more captive than the one sitting in a port-a-john...