If you send them a message that is not in favor of this add, they will send you a letter in the mail with this response: Thank you for alerting us to your concerns and addressing them with us. We developed this campaign as a fun and memorable way to demonstrate the taste and quality of a Quiznow sub. We first did some research and learned a few things about our customers: 1. They are sub-fanatics who are particularly loyal to the great taste of Quiznos. 2. They enjoy new experiences and things that are outside the "norm". 3. They appreciate and encourage humor. 4. They are "straight-shooters" and don't particularly identify with big, mainstream advertising. The characters in this ad really spoke to our customers because they are not your typical spokespersons. They are off-speed and random which makes them funny and just dowright craqy for Quiznos subs. We found them to be great testimonials for our advertising. We will make note of your concerns and appreciate hearing your feedback. There was no signiture, not even a stamped one. I always thought that advertising was bout getting NEW customers, not scareing them away. Becca Riley