"Sources within the agency say since Hanes is not a major account for the agency, it is not too worried about losing the account in India. "
This is the icing on the cake!
http://economictimes.indiatimes.com/Hanes_ads_run_into_global_controvers...
This is not the first time that McCann India has got into trouble. A similar incident took place a few years ago when a member of their creative team created an ad called ‘United Colours of Domestic Violence’ for Benetton. Benetton was not McCann’s client and the company took strong objection to the ad.
PS:
Fake local print ads were produced by McCann Erickson India – without the knowledge, approval or consent of Hanesbrands Inc. – solely for the purpose of entry into creative competitions. These fake ads were wholly inconsistent with the interest of the Hanes brand, would never have been approved had our internal procedures been followed and, accordingly, should never have been publicly distributed.
We have apologized to Hanesbrands for developing this objectionable work, which uses hateful language. We extend our apologies to those who these fake ads have offended, as well as to Hanesbrands’ customers and business partners.
The ads in question were developed and run locally, without the knowledge of anyone at IPG, or of McCann’s global management. The ads appeared once in a small publication in Mumbai in late 2007 so as to qualify for consideration in award competitions and were recently posted by local Indian employees at McCann onto two web sites that display international advertising campaigns. We have identified the circumstances that led to this violation of our policies and of our trust, and we are taking immediate corrective action.
http://apology4fakehanesads.word....wordpress.com/ .
Oh puh-leeez! Of course clients in India do this. However what about the rise of blatant rip-offs from Cannes, One Show, D&AD, CA, etc?
Few creatives here show respect for intellectual property rights, so it's a fine example of what goes around comes around.
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The sad part is the juniors got the axe while the bosses who encourage scam ads are still hanging on.
If it had won some awards, the bosses would have gone up to the stage.
Doesn't the captain go down with the ship?
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