... as if GOing VIRAL is the only measurement of success of viral MARKETING!!!

BTW - the http://www.bendecho.de site the guy mentions has that ad on the home page from about 2000 years ago where the women rolls a cigar between her breasts. So it's OK to roll cigars with your tits but no nudes thank you very much?

Viralmeister here and I think that we at DMC did invent sprite based viral video tracking back in the late 90s although this was only an extension of *picon* based web site monitoring and tracking, which we and many others had being doing from the early days of web advertising. Seems like quite a few have copied our tracking approach subsequently and one company who will remain nameless even lifted their services copy directly off our site, which gives you a clue to how professional some of the outfits are. We do promote client projects from our viralmeister.com blog but we also mention other work that tickles our fancy and don*t pretend that this is anything other than our subjective opinion. As for sprite based tracking being a scam well I suggest you take a look at who we have worked for and on how many projects. But it sounds like it*s your seeding strategy you need to be thinking about more because there*s more to this than simply uploading files to YouTube and Google Video or any of the viral *entertainment* sites. At the same time, consumer preferences have changes and so here*s a quick update about the latest thinking direct from the connected marketing coalface! Ten years on, old skool viral marketing - whereby wannabe viral ads are created and judged simply in terms of reach - has finally been embraced by mainstream marketers. But just as this catch-up occurs, the landscape is being transformed. Consumers have found new ways to interconnect directly and share content that is increasingly their own, via social networking sites such as MySpace and YouTube. Marketing campaigns that access these kinds of social network are playing a whole new ballgame, and very few marketers are keeping up with the play. New Media Age has just published an Opinion article I wrote, which discusses this major shift in greater depth. You can read it here http//www.dmc.co.uk/index.php?bz05OQ== PS - Many thanks for kind words from Dabitch

Wow, so many different issues here the biggest being the ratio of viral, buzz and word of mouth vendors to clients! Perhaps this discrepancy is the real reason two of WOMMA