I do recommend Mr. McLaughlin. His thinking is sound on the topic of advertising and perceived value. We believe advertising and marketing should be driven by the bottom line business results it creates, period. Far too many agencies -- large and small -- are driven by fees and "doing advertising" for clients, instead of causing results, regardless of the tactics necessary. Our agency is paid based on client results we generate.Posted: 8 years 15 weeks ago
Maybe...but the reality is that advertising is nothing more than an attempt to sell a product or service. The "great idea" should be to get results. Period. Proud to say our agency is measured and paid based on the results our campaigns create. lhaasePosted: 8 years 15 weeks agoon the post: Death of the idea?