Let's add it up: Buxomly maidens swinging hand-made buckets overflowing with fresh creamy ranch dressing. Bricks and bricks of golden yellow cheese food. (OK, cheese) Slow paced blue grass song about the plentiful wholesome goodness of the product. Close-up shots of the product...glistening bacon, fresh green lettuce...mmm. Hootie's smile. Beautiful cheerleaders. A "Land of Oz" setting. A cast of characters dressed as if they are ready to start a barn raising. Bright, happy, clean, excess. Excess, excess, excess. If all this does not add up to a fabulous, out-of-the-ordinary metaphor for flavor, value and customer experience, I don't know what does. I doubt most people are going to sit and try to decipher who the B celebrity is in the background or even try to remember Hootie's real name, individuals will pick up as much or as little detail as their interest and/or knowledge will allow them to...who outside egg-head land really cares about all the little obnoxious details in commercials anyway? Besides, if there was anything to be missed, you can always count on the same two office Dennis Millers to gather around the water cooler and discuss all the details and innuendo they so smartly were hip to. As much as we'd like to believe (or make our clients believe) it's a science, advertising is a gamble. Let the numbers do the talking, Cha-Cha!