Let me start by saying that I absolutely hate this commercial. It is ridiculous, I hate the colors, I hate the music, and I hate the premise. This has got to be one of the most successful commercials ever produced. Just the fact that we are all talking about it is enough evidence to convince me of that. Just the fact that I typed it into Google to see what people had to say about it gave this ad merit. I believe that advertisers don't give a damn whether you love or hate a commercial. They would rather you hate it than merely like it. Their goal is to produce a powerful emotional response so that you think about the ad, and of course, the product associated with the ad. Let me just say it worked! I hate it, hate it, hate it! I go to bed thinking about nice cabooses and a king who wants me to have it my way. I wake up thinking about Dallas Cowboy cheerleaders. I scream and quickly fast forward the commercial when I see it start to come on, but sometimes, I just stare like I'm looking at a horrible train wreck. The advertisers have succeeded. My powerful emotion to this ad has gotten exactly what they wanted. When I think of food, I think of tender crispy bacon cheddar ranch. Is this ad going to stop me from going to BK? No, I'm not about to let some filthy ad change my likes and dislikes. I happen to like BK's food. So do I think about eating at BK more often? Yes.