TypePostAuthorRepliesLast updated
Where to sell tv commercial ideas! therealbass3rd162 years 47 weeks ago
Overused ideas caffeinegoddess515 years 30 weeks ago
Newbie twice over DCDiva16 years 16 hours ago
Viral Ads moftar76 years 3 weeks ago
Celebrity spokesperson DCDiva26 years 43 weeks ago
Viral information needed, Pt.1:) Tracking : is it all just d Plone106 years 44 weeks ago
Cool use of tech in an ad DCDiva76 years 48 weeks ago
ambient media process questions k8y36 years 49 weeks ago
Doritos ad feat. American Godzilla rexx26 years 51 weeks ago
Subliminal Advertising mansoor_s177 years 6 days ago
  • The most established brands seem to stick with high profile spokespeople. This maybe a painfully obvious newbie question, but how do brands go about picking a celeb match- I get the selection in fashion like Kate Moss by Louis Vuitton, but what about things like autos with female celebs? For instance Land Rover has Maria Sharapova for their new LR2- she definitely is a great fit with her good looks and classy air.
    Posted: 6 years 45 weeks ago
    on the post: Celebrity spokesperson
  • Yeah, I saw that ad too and was confused why they picked Godzilla from that version- don*t recall that being particularly a succesful one, as remakes go. Maybe there is some cult following around that movie?
    Posted: 6 years 51 weeks ago
    on the post: Doritos ad feat. American Godzilla
  • I am by no means an expert on viral, but I have heard that domain targeting can be done to ensure viewing by targeted country.
    Posted: 6 years 51 weeks ago
    on the post: Viral information needed, Pt.1:) Tracking : is it all just d
  • Tapping high schools and college students is a good idea. I would particularly suggest reaching out to college students who might have a hidden creative bent without too much commercial focus. I*m thinking back to my liberal arts college, there were a lot of education and history majors (the latter was my department) who had no professional experience and come end of senior year were willing to do anything pro bono to have it on their resume.
    Posted: 6 years 51 weeks ago
    on the post: Viral Ads
  • Addylover, thanks for posting. smile That is such a fun commercial, really stands out and speaks to what makes the Land Rover such a great luxury brand.
    Posted: 6 years 51 weeks ago
    on the post: Cool use of tech in an ad
  • Thanks for the input on GPS. I am familiar with GPS tech, and that many vehicles come with it installed. What I thought was so cool is using the GPS to navigate the plane, not just the car. And I like how the commercial and additional website promo materials capture the Land Rover brand*s reputation for adventure.
    Posted: 7 years 2 days ago
    on the post: Cool use of tech in an ad
  • This sounds really interesting, unfortunately I don*t have much to contribute as I am new to the marcom industry from management consulting. Would love to hear about your findings. Good luck.
    Posted: 7 years 2 days ago
    on the post: ambient media process questions
  • >>Buying ideas to trash them would make you very poor and me very rich. I would make a business coming up with bad ideas just to sell them to you. >> Exactly.
    Posted: 7 years 2 days ago
    on the post: Where to sell tv commercial ideas!
  • Yes, that tactic is way too overdone to even be effective anymore.
    Posted: 7 years 2 days ago
    on the post: Overused ideas
  • So I*m not exactly Miss Gadget Expert (proof you can work for all tech industry clients for years and not be converted), but I have heard of GPS (or sat nav as it is called in Europe and Australia) being used to help drive your car about and not get lost. Well I saw a commercial of the new Land Rover LR3 using its GPS system to fly a plane- they placed the plane inside a jet and turned the jet*s nav stuff off and let the GPS of the LR3 guide it. Wow, what a creative ad- definitely sticks out from most TV spots. They mention more is on the website, and its pretty cool. http//www.landroverusa.com/us/en/Vehicles/Extraordinary_Perspectives/Extraordinary_Perspectives.htm
    Posted: 7 years 6 days ago
    on the post: Cool use of tech in an ad