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WHO CARES!!!!!! They did it and they won. Congratulations to them. If it ran once, it qualifies. Big deal. It's still creative excellence and it's still good work. Cannes is not about effectiveness...
True. It would have to reflect the personality of the brand. A good example is the work Saatchi NY did for Tide with Wrigley fielf and the empire state building. It was most probably proactive in...
I completely agree. I thought we were going under the assumption that real work on real briefs and making them the best they possibly can be comes first. That's always the best kind of good work,...
The way I see it. And I only speak for myself here...
Rule #1
Do pro-active work for existing clients that you/agency has. The exception to this rule is if you happen to get written consent from a...
Doesn't the One Show even have a category for 'unreleased work'?
If advertising is what one does for work and loves it, then go ahead and celebrate it. Make ads! Fake or not, who cares. Whether it...