I was a bit surprised by Fredrik's opinion. I lived in Shanghai for a year back in 2000-2001 and I have been back several times. With the exception of the ban on market research, he isn't describing the Shanghai I know. There is a tremendous amount of product placement. For example, music videos often double as 5 minute advertisements. In fact, the clever promotional tactics of companies such as Pepsi inspired me to go back to school and earn a Ph.D. in marketing (which I am finishing up now). Advertising in China is often different than in the USA or Europe but it isn't more primitive. Advertisers in China do the same as they do everywhere else--whatever works best for their target market.
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Yes, my original comment is not directly addressing his main point. However, I still think that he didn't dig deep enough. For example, the promoters in the Shanghai underground music scene (which is quite vibrant) used alternative advertising. For example, promotional posters were hung as art in an art museum. Granted these were not professional advertisers but I still think it was quite creative. Certainly, the music was creative.
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