• adbroad said:
    Thanks, DB, for the insights and imagery. All of these are pretty appalling but I agree with @Kgeiger--Duncan Quinn wins. What was up in that presentation? Creative Turk: "Yeah and here we'll have the guy wearing your suit drag a half naked woman by her neck over a car hood." Cool-hunter Brand Manager: "Excellent! Embodies the exact essence of our brand. (Wha? Sadism?Misogyny?) It's a go!" I think those of us tasked with creating mass media visuals have to begin to take responsibility for their cultural impact.
    Posted: 3 years 45 weeks ago
    on the post: Sexist ads - hot, cold, too soon or too late?
  • adbroad said:
    Whoa. Great post. One of the points most interesting to me is how commercials that make guys look like doofuses (doofi?) in the kitchen/laundry room/grocery store might actually be benefitting them, as someone so inept clearly should be relieved from doing those chores. A (female) art director I work with bemoaned the fact that every briefing meeting we go to for a product targetting women has the same strategy: Ladies, you have no time, here's a way to save a few seconds. And for a product targetting men: Guys, here's what to do with your leisure hours and disposable dough. Hilarious (horrifying) that Advertising Standards pulls an ad because a guy can be construed to be buggering another guy, but has no problem if he does the same to a woman. (See Dolce & Gabbana ad on Huffington Post) Don't any women serve on that thing?
    Posted: 4 years 23 weeks ago
    on the post: Boys, Girls - this is not a competition. Sexist ads are bad for everyone.
  • adbroad said:
    I'd create a form reply that says "Thanks for your inquiry. We are happy to review your material for a submission fee of $1000. Only checks & money orders accepted. No material can be returned. All submitted material becomes the property of Adland."
    Posted: 5 years 21 weeks ago
    on the post: "I've got an idea for a commercial to sell...."