Simon Faithfull: "I was not "absolutely part of the team" as Matt McDowell has recently suggested - the first time I saw the Toshiba film myself was when people started sending me the YouTube link. I did help with the underlying themes and ideas behind the advert in that I had one meeting with Grey within which we discussed the possibility of re-staging my artwork 'Escape Vehicle no.6' during my recent exhibition at the British Film Institute. The idea was that this would be a large, live public event in the centre of London and later there would also be an edited version for TV functioning as an artwork/advert. This subsequently didn't work out and I can't really say any more for legal reasons."