Yep. Cheerios is about selling cheerios, not about refuting dumb comments one by one.... That don't put breakfast on our tables. That also explains why advertisers are wary of depicting anything other than standard Barbie&Ken - they spend more time defending that than selling their product. The spokesperson is too greek, too jewish, too tall, too freckled, too fat... The couple in bed don't have wedding bands (outrage!), the couple married are mixed race (outrage!) the couple married are of the same sex (outrage!)... None of this moves product. Or does it? The most interesting part of this story is that it took Cheerios more than a week to find the "disable comments" button, and they are now aware of the greater internet fuckwad theory. Adage says the spot tested positively with everyone except over 50 guys (who hate ads with kids anyway), it's likely gong to be banned in Canada for that over-promising health claim.... and I amuse myself imagining this little girl president of the united states when she grows up. She's got health-care down, man.