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  • dabitch said:
    Ha! While I'm sure that was the rationale - that they could aim for both - it's missing a key insight. Women buy romance novels, text, while men buy visual porn (gay or straight). You can't actually aim at both with one image. Going for the pink pound is perfectly fine, and in fact very wise if that's their biggest paying target, but in the case of middle-American salad dressing, I doubt it is.
    Posted: 42 sec ago
    on the post: Who is Zesty Guy really targeting; gay men or a million offended moms?
  • dabitch said:
    Coke is a great example of two wrongs don't make a right. I've hated that giggling office-worker-gals idea since it first appeared in the late 80s. Seriously, who the fuck does that? In fact, that's when I stopped drinking Diet Coke. Not that they care. The Diet Coke puppets on the other hand, oh la la! They're hilarious. and Jean-Paul, gay icon & fashion king, made a straighter ad. Go figure. It's not like they're without plenty of sexual innuendo, either. You bring up a good point, there isn't much of a reason for the spokesperson to be totally nude under a picnic blanket. This is exactly the type of ad that is banned by European advertising watchdogs, and I can't help but think this is what they're hoping for (a ban gets more earned media)
    Posted: 3 hours 7 min ago
    on the post: Who is Zesty Guy really targeting; gay men or a million offended moms?
  • dabitch said:
    Nobody on this website would say that only women are depicted in a sexist manner in advertising. In fact, I say sexist ads are bad for everyone. Tom Ford is an equal opportunity offender, with full frontal nude Sophie Dahl, full frontal shaved labia behind perfume bottles on his resumé. So yes, he did do that "just a vagina selling perfume" idea you have, and I immediately thought "it must smell like pee". Tom Ford has most likely inspired the gang rape images D&G used. The latter a tad more violent than simple nudity, with both hetrosexual and homosexual seemingly forced encounters and/or porn-sets. p.s. I'm a woman not blind to double standards, add that to your anecdata-pipe and smoke it.
    Posted: 1 day 3 hours ago
    on the post: Do cocktail weenies sell perfume?
  • dabitch said:
    Spam link removed because you can buy banner ads. Neener.
    Posted: 1 day 4 hours ago
    on the post: BMW Fastest Christmas Song In The World (2012) 2:00
  • dabitch said:
    :D Yeah, it's not working on me (not tempted to pick up an e-cig but then I quite the habit proper and am supposedly not the target anyway since I am a quitter)... But I can see how this could work. e-Cigs are put on the map, no longer that odd device someone bought in Hong Kong ten years ago, but I actually see people using these in bars. This just might put Blu on the map. E-Cigs are going to be a thing.
    Posted: 3 days 2 hours ago
    on the post: blu Cigs - Stephen Dorff / Rise From the Ashes- (2013) (USA)
  • dabitch said:
    I asked him when I met him in Cannes a year later, and he said no; it's a reminder of an awesome week in his life. Even if it's not that pretty.
    Posted: 3 days 23 hours ago
    on the post: David on Demand guy loses lust for life
  • dabitch said:
    Right, so him & his friend pitched Blu. If Stephen Dorf came up with the line "rise from the ashes"... well, that's not a bad line.
    Posted: 4 days 5 hours ago
    on the post: blu Cigs - Stephen Dorff / Rise From the Ashes- (2013) (USA)
  • dabitch said:
    I wonder if Moms Demand ever noticed how domestic violence often turns into shooting sprees.
    Posted: 4 days 22 hours ago
    on the post: Mom's Demand Action - Anti Gun / Choose One - print ads 2013
  • dabitch said:
    I will tip my hat to a refreshing way of counter-arguing. Well played sir/madam.
    Posted: 6 days 23 hours ago
    on the post: Christian billboard campaign threatens to kill you if you don't believe in God
  • dabitch said:
    Yep. Cheerios is about selling cheerios, not about refuting dumb comments one by one.... That don't put breakfast on our tables. That also explains why advertisers are wary of depicting anything other than standard Barbie&Ken - they spend more time defending that than selling their product. The spokesperson is too greek, too jewish, too tall, too freckled, too fat... The couple in bed don't have wedding bands (outrage!), the couple married are mixed race (outrage!) the couple married are of the same sex (outrage!)... None of this moves product. Or does it? The most interesting part of this story is that it took Cheerios more than a week to find the "disable comments" button, and they are now aware of the greater internet fuckwad theory. Adage says the spot tested positively with everyone except over 50 guys (who hate ads with kids anyway), it's likely gong to be banned in Canada for that over-promising health claim.... and I amuse myself imagining this little girl president of the united states when she grows up. She's got health-care down, man.
    Posted: 1 week 4 days ago
    on the post: Cheerios "Just Checking," (2013) :30 (USA)

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