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In the San Francisco chronicle you can read about the Political video smackdown - fuss caused by the sen. Barack Obama 'signed' ad which attacks sen. Hillary Rodham Clinton.
The ad is proof that "anybody can do powerful emotional ads ... and the campaigns are no longer in control," Rosenberg said. "It will no longer be a top-down candidate message; that's a 20th century broadcast model." -- said Simon Rosenberg, president of the Washington-based New Democrat Network, an influential party advocacy group based in Washington, D.C.