After the terrorist attack on the Twin Towers in New York City, Steve Hayden had an idea.
He phoned up Joe Pytka to create an ad that showed how people lived without fear as a response to the attack, which was meant to incite terror.
Joe spent a day or two just filming New Yorkers, doing their thing, while his crew cleared all rights after the fact.
Ad agency: Ogilvy
Vice Chairman: Steve Hayden
Chief Creative Officer : Steve Hayden
Production company: PYTKA
Diector: Joe Pytka
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