Ever suffer from "Not Comfortable At All"? Clarity is here to help.
The branded content piece follows a chair's journey from a small town to the big city in hopes of saving its ailing mother. Director Nickolas Duarte wrote the live-action spot with his co-writer Drew Grubich to portray through a creative and visual story the brand's core elements and product's key features.
Rather than label and list the chair's assets, the story follows the chair as it crafts its design from an artist, strength from a fighter, and comfort from a nurturer to provide the right support back home...and to all those suffering from "not comfortable at all."