adidas "One in a billion" (2017) 1:00 (USA)

adidas "One in a billion" (2017) 1:00 (USA)

There may be a billion in China but there is only one you is the main message of this spot.

 

Xbox "#TwitterHaloWars" (2017) :20 (USA)

Xbox  "#TwitterHaloWars" (2017) :20 (USA)

To promote Halo Wars 2, agency twofifteenmcann created the world's first strategy game on twitter's DM platform called #TwitterHaloWars. The above acts both as a promo to the return of Halo Wars 2 and a new "Blitz" multiplayer mode.

 

Adidas "Y-3 Spring/Summer 2017 (2017) 2:29 (USA)

Adidas "Y-3 Spring/Summer 2017 (2017) 2:29 (USA)

A retina scanning drone in the sky. Marching armies of models dressed all in black. Thick tension and distemper, perhaps a reflection of the modern world itself. A post apocalyptic grey sci-fi white reminiscent of THX-138, or Apple's 1984 for that matter.

 

GE fights fire with fire

"You can't fight fire with fire," or so the adage goes. Well GE proved otherwise. After challenging their engineers, and scientists,they proved you can fight fire with fire. In this case, with the sound of fire. That's right.

Adland: 
 

GE "You can't unring a bell" (2017) 2:42 (USA)

GE "You can't unring a bell" (2017) 2:42 (USA)

The Ka Lay Wa Bell in Myanmar is one of the most important bells in Myanmar if not the world. It's also one of the loudest ones. Which is great for people who need to be summoned but not so great for other people, like mothers with newborns.

 

When it comes to the Ford Edge, every cm counts

Ford Edge's Park Assist feature is a pretty important one, because it allows you to navigate those tricky parking spots without having to worry that you might hit something. Because every centimeter really does count.

Commercials: 
 

Battery hires brand director, Max Kislevitz

Battery, the independent creative agency based in Hollywood that has been recognized as one of the fastest growing companies in Los Angeles, has hired Max Kislevitz as a Brand Director.

Adland: 
 

Zambezi names Danielle Pak it's first director of Comms Planning

Independent creative agency Zambezi has named Danielle Pak as its first Director of Communications Planning. Pak comes to the creative agency after an 11-year career as a media and communications strategist at Wieden & Kennedy in Portland.

Adland: 
 

Ubisoft "Tom Clancy's Ghost Recon" (2017) 1:32 (USA)

Ubisoft "Tom Clancy's Ghost Recon" (2017) 1:32 (USA)

This is the life action spot for Tom Clancy's Ghost Recon, deftly shot with a touch of wry humor to boot. As a doo-wop song plays, a sniper sets his sights on three baddies. The baddies in question are playing cards, oblivious.

 

Apple "Stroll" (2017) 1:00 (USA)

Apple "Stroll" (2017) 1:00 (USA)

When Apple announced the iPhone 7 last year, it justified removing the headphone jack and forcing people to spend more money on wireless headphones as an act which took "courage," a lot of people were

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