MISTRESS names new social media director, Iyana Sarrafieh

Mistress, the multi-disciplinary creative agency based here, has hired Iyana Sarrafieh as Director, Social Media, a new position. She reports directly to agency founding creative partner Damien Eley, who oversees the agency’s expanding social media portfolio.

Adland: 
 

Citröen "Inspired by you" (2016) 50 (France)

Citröen "Inspired by you" (2016) 50 (France)

You'll spend more than four years in a car doing well--stuff. So make sure it's the car you want to be spending the time in, which should be easy as Citröen is inspired by you. Man, we do spend a lot of time in our cars, don't we. Especially where I am in L.A.

 

Duracell "How The Rebels Saved Christmas" (2016) 1:09 (USA)

Duracell "How The Rebels Saved Christmas" (2016) 1:09 (USA)

Kids make believe they're in Star Wars in an oh so charming spot in which they deliver an R2D2 with batteries in it to their sick friend. All part of Duracell's and Children's Miracle Network Hospitals.

 

A Date with the Donald. Reporter Climbed TrumpWorld's Tower of Babble and Survived

In 2003 I was assigned to write about Donald Trump, which was published as Assessing Donald Trump as brand in Adage.

When I first met Donald Trump, he did not grab.

Adland: 
 

Cafe Calmo - Little Italy Rebrand Stunt

Slow Down and Experience the Relaxed Vibe of Little Italy
Little Italy is providing commuters with a free coffee break and a late note for work!

Adland: 
 

JustWorks makes horror-themed ads to take the fear out of small businesses

JustWorks wants to remove small business fears in this Halloween-themed ad. Quite fun and great design and illustration, too. Details From Hell might be my favorite. I always love when seemingly "boring" clients do something really cool like this. Remember kids, don't judge a client by their brand name.

Commercials: 
 

Georgia Lottery "Keno! The Fire King!" (2016) :30 (USA)

Georgia Lottery "Keno! The Fire King!" (2016) :30 (USA)

"Your goat is no dragon." "Your dragon is no goat!" I have no idea what is going on except that someone's really into Game of Thrones. But this spot is just weird enough to stick with me, and it's probably easier to stay weird instead of explaining what Keno is.

 

Canary "While you were out" 1:00 (2016) (USA)

Canary "While you were out" 1:00 (2016) (USA)

Now you don't have to worry that leaving your kids home for a night out will turn into a John Hughes movie.

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