It wasn't so long ago we wrote that Digital Paid Media is a fraud. In Heineken's case, they discovered only 20% of their ad impressions were seen by actual humans. The majority of views were generated by software.
Twitter continue to create TV commercials for the US audience in the hopes of luring more users to the platform. This ad touts Twitter as a window to the world, but seems to forget that North America isn't 90% of the world. It just is in this commercial.
Charming, funny and only just a little dark humored animated spot for ADN magazine, (DNA in English) reminding people that not all innovation is worth following. It's a really fun journey to watch and a catchy tune as well.
Here's a much different take on a lottery spot. Featuring a couple who had fate follow them from the beginning. It begins with them winning the lotto and flashes back to the fate that brought them together, seeing each other in the airport.
James Corden does his best Ricky Gervais impersonation, throwing out ham after hammy ideas for his role in the new Apple Music spot. If I were to create a game called Advertising Hack Bingo, I would have shouted bingo within the first ten seconds.